Quality Score
How Deleted Ads Affect Quality Score
How you ever considered what your Quality Score looks like for your PPC account in general and whether it has affected the account throughout the years? Everything you do now will affect the future score and gaining a good Quality Score will take time. For some it may take just a week but for others it can take much longer. By optimising the PPC account on an ongoing basis you will start to see the benefits of a great Quality Score. In time, costs should drop and the ad will have better placements. What many people do not realise is that deleted or paused ads will still have an effect on the Quality Score. Both paused or deleted ads and keywords still have an effect and their historical performance can continue to affect the account history long after they are deleted. However it is still recommended to delete those that do not perform well to increase the quality score. This prevents them affecting the quality score and your account history in the future. Over time as other ads gain positive performance history the effect of the deleted keywords and ads will start to diminish and the affect on the quality score will lessen. It is recommended to delete poor performers rather than to pause them, as they could be resumed by accident. In Adwords for example it is possible to start deleted keywords and ads so beware of that possibility. If you want to increase the click through rate the keep deleting poor performers and adding new ads. At Click Consult we can help you manage all your pay per click accounts.
Tags: google quality score, Paused and deleted PPC ads, Pay Per Click (PPC), Pay per click ads, pay per click campaign, PPC, PPC ad, ppc advertising, PPC campaign, Quality Score
Tips For Ad Scheduling – Part 2
Before you decide to change your ad scheduling it's best to do some investigation first to ensure it's the right thing to do. Following on from our previous article here are more great tips on how you should prepare before opting to introduce ad scheduling: Assess multiple metrics On a lead-focused account you will probably be most concentrated on the total spend versus actual leads generated – and this is how it should be. However it is worthwhile including other metrics such as the click through rate and the cost per lead. The Quality Score can be dramatically affected by poor click through rates. You may find that early morning the PPC ads are spending money rather than anything else but you may also have a high click through rate. In this case you might decide to leave those ads running at that time to avoid a drop in Quality Score. You can simply amend the bid setting and reduce it by 50 per cent. Adjusting bid hourly As a first step, adjust bids by the hour rather than jumping in and amending bids by the day. Reducing keyword bids by the hour will have a smaller impact than if you went the whole hog and amended them for a whole day. Take baby steps and build up to bigger changes that will have a more significant impact on the performance of the account. At Click Consult, we can offer professional advice on improving your pay per click accounts.
Tags: Internet Marketing, online advertising, Pay Per Click (PPC), PPC, PPC ad scheduling advice, PPC ads, PPC advertisement tips, PPC campaign, Quality Score
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