press releases
The ‘Newsworthy’ Test For Online Press Releases
An online press release is traditionally intended for the press. That means news. Although the possibilities for an online press release go well beyond the traditional news makers, news is still central to online press releases. For your press release to be considered news, it needs to contain something newsworthy. Newsworthy events happen to a business more often than you might think, but it often takes a fair bit of thinking before the average business event can be turned into something newsworthy. The help of a professional can be extremely useful when you're looking for a newsworthy angle for your online press release, and you can talk to us at Click Consult. The writing of a press release also needs to take on the news style. This means answering the five W's - the what, where, who, when and why, in the early stages of the press release, and avoiding any sort of language that seems like advertising. There are a few tests you can put your online press release under to ensure that you're taking the right approach. The first is to read a series of news articles from the publications to which you will be submitting the press release. If the writing style of your internet marketing press release is similar, you're probably on the right track. The second is to hand the press release over to a colleague who is unconnected with your business and can give an honest opinion whether they think it works. Their honest opinion is valuable, as it's likely to resemble the opinion of the average internet user.
Tags: advertising through press releases, Internet Marketing, online PR, Online Press Release (PR), PR, press release, press release writing, press releases, Writing newsworthy press releases
Top Tips For A Good PR
There are all sorts of outside elements that play on your internet marketing press release, and you can talk about these with our experts at Click Consult. When it comes down to it, your online press release needs six things: 1. A great headline. Your headline will usually serve as your title tag for most online press release sites, so it needs to be catchy and contain your keywords. This is a big ask for just a few words. Marketing and advertising copywriters recommend spending around 50% of your writing time on getting the headline and opening sentence of your press release just right. 2. Specific information offered up at the start. You may have heard of the five W's. What, where, when, who and why all need to be answered in the beginning of your press release. The order is up to you. 3. Strong emotional triggers. You want your press release to prompt the reader to do something, even if it's just nod in agreement. 4. Something that gets the reader on your side. Many writers for the web talk about sensationalism being a great way to attract attention, and this is absolutely correct. A press release, however, wants to get the reader on side. 5. An offer to the reader. This doesn't need to be a 'buy one get one free' offer. It just needs to be something of value, whether it is information or entertainment. 6. A unique mystery. This is a dramatic way of saying that your online press release needs to be different enough to stand out!
Tags: Internet Marketing, online PR, online press releases, PR, Press release tips, press releases, SEO press release, Writing an SEO press release, writing press releases
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