PR
Finding A Standard Format For PRs
The tradition of press releases is usually a major drawback when it comes to an online press release. Entire industries are bogged down by what they think a press release 'should' be, completely ignoring the possibilities that the digital medium affords them because they're too scared of putting a foot wrong. The traditional press release holds a lot of things back. It can also help you to find the way forward when you're stuck for a way to go. One of the trickier things about an online press release is how to format it. Despite the possibilities that an online press release opens up in terms of using links and inserting multimedia, there is a need to conform. The news industry has certain standards and conventions, and these need to be addressed if you want the news to pay attention. If you send just any old thing to a major publication's press room, you risk them ignoring it as unprofessional. It can help to get advice from a professional when you're composing your online press releases, and you can talk to us at Click Consult on how to implement them into an internet marketing campaign. If you're going it on your own, here are some of the essential formatting elements you should take into account: - Correct spelling and grammar is essential - Don't get over excited with fonts. Times New Roman is fine - If you plan on getting fancy, provide a plain Word document first, then your HTML version - Include only materials and images to which you own the copyright - Take your time. This helps you avoid mistakes
Tags: Formatting PRs, How to construct a press release, online PR, online press releases, PR, press release, press releases
The ‘Newsworthy’ Test For Online Press Releases
An online press release is traditionally intended for the press. That means news. Although the possibilities for an online press release go well beyond the traditional news makers, news is still central to online press releases. For your press release to be considered news, it needs to contain something newsworthy. Newsworthy events happen to a business more often than you might think, but it often takes a fair bit of thinking before the average business event can be turned into something newsworthy. The help of a professional can be extremely useful when you're looking for a newsworthy angle for your online press release, and you can talk to us at Click Consult. The writing of a press release also needs to take on the news style. This means answering the five W's - the what, where, who, when and why, in the early stages of the press release, and avoiding any sort of language that seems like advertising. There are a few tests you can put your online press release under to ensure that you're taking the right approach. The first is to read a series of news articles from the publications to which you will be submitting the press release. If the writing style of your internet marketing press release is similar, you're probably on the right track. The second is to hand the press release over to a colleague who is unconnected with your business and can give an honest opinion whether they think it works. Their honest opinion is valuable, as it's likely to resemble the opinion of the average internet user.
Tags: advertising through press releases, Internet Marketing, online PR, Online Press Release (PR), PR, press release, press release writing, press releases, Writing newsworthy press releases
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