PPC tips
Pay Per Click Basics
There are two pay per click models available for web marketing purposes. In flat rate schemes the advertiser pays the host site a fixed amount for each time a user links to their site from the advert. Bid based pay per click schemes are generally more popular with search engines, advertisers bid for specific keywords and these are given prominence. The fee agreed at auction is paid for every each click. In deciding an acceptable cost per click, whether joining a flat rate or bid based system, factors such as what short term and long term gain the advertiser expects from a visitor, usually in terms of revenue, and the type of visitor the advertiser will attract to their site help the advertiser determine the value of the advert location or keyword. Targeting is of paramount importance, of course. In any pay per click campaign, the advertiser can make the most of their investment through awareness of their target and what encouraged them to click on the advert in the first place. This could be governed by their interest, the search term they used to reach the site or the content of the previously visited page. Their intent on reaching the site is important, which usually comes down to whether they mean to make a purchase. When geo targeting, the visitor's location and even the time and day of their visit are important factors. At Click Consult we can help you establish and maintain a viable, effective pay per click internet marketing campaign.
Tags: cost per click, geo targeting, pay per click marketing strategy, PPC tips
What Makes A Good PPC Agency?
Working with an agency should enhance your PPC campaign and make like easier for you. You should expect to see your return on investment increase and enjoy a professional relationship with the management team. Here are some key factors you should look for in a pay per click agency: Communication Process This should be quick response via email or telephone and you should expect a turnaround within the same day or at least within 24 hours. Many agencies also offer project management tools or reporting so that you know at a glance what has been completed. Keyword Research A competent agency should take your keyword research to another level and work hard to find variations on existing keywords and brand new ones. It should be approached as an ongoing process and not as a one off exercise. Search Engine Advertisement Enquire about the agency’s approach to search engine advertising. Make sure the main search engines are covered and what the agency’s approach to 2nd tier search engines is. Testing Find out how the agency tests ads and how often. New ad text should be tested weekly and tests on different call to actions, benefits and messaging should be explored to maintain high click-through rates. Optimisation Make sure your agency provides evidence of exploring all opportunities for improvement. Ask them how they keep up with changes within the industry and new optimisations. Each PPC agency will handle these factors differently but if you want a service you can count on and results that you can be proud of contact Click Consult.
Tags: Internet Marketing, online advertising, Pay Per Click (PPC), PPC agency, PPC campaign, PPC tips
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