PPC strategy
How To Spot Errors In Your PPC Campaign
It can happen to any PPC manager. You make some amends to your pay per click account and a few days later notice the leads or clicks have plummeted and you’ve no idea why. Here are some ways you can identify what has gone wrong: Keep a log - it is highly recommended that you keep a log of all the activities and amends that you make to the account from the start. Although you can view the change history in Google, in MSN and Yahoo you will have to refer back to manual notes to identify what happened a few weeks ago that could be impacting the account today. There is also an online program called Basecamp that will allow you to create lists, messages, milestones and track time plus much more. You can use this or another program to track any changes on the account so when you do hit a problem you can identify the cause much quicker and put things in place to remedy it. Time is important - your first step when identifying an issue is to look at the time it occurred. Reports can be run in MSN, Yahoo and Google to pinpoint when the drop in clicks or leads started. This will let you know whether it spans over just an hour or a number of weeks. Once you know when it began you can start looking for the cause. At Click Consult we are experts in PPC campaign management and can ensure your PPC accounts run smoothly.
Tags: PPC errors, PPC management, PPC mistakes, PPC strategy, ppc tracking
Plan Your PPC Strategy To Create A Winning Account
When planning for your pay per click account, the PPC strategy should be at the centre of everything. You need to thoroughly research your PPC strategy and execute it correctly. This can make the difference between a PPC account that turns over a high ROI and one that delivers a poor ROI. To start your research for your PPC strategy, lead with a comprehensive analysis of the website including all the products and services that you have on offer. The question at the centre of your analysis should be, ‘What is the main goal for advertising on PPC?’. Think about whether it is important to you to promote the company brand or whether you would like to drive an increase in sales or conversions. In general, most accounts will be looking to increase the amount of sales, enquiries or conversions. To achieve this aim you need to assess your service and product portfolio and determine where they are positioned within your market. Are all of your product prices competitive? Consider whether it would be more profitable to advertise only certain products which are cheaper than those offered by the competition. On the other hand, can you convince your target market to use your website through the promotion of a unique selling point instead? Consider whether you are affected by location or whether your service is only relevant in certain areas. Do you have certain areas of your business that are stronger than others? At Click Consult we have an expert internet marketing team who can help you develop winning PPC strategies.
Tags: Internet Marketing, Pay Per Click (PPC), pay per click campaign, Planning your PPC strategy, PPC, ppc advertising, ppc conversions, PPC ROI, PPC strategy
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