PPC campaign
Redefine Your Target Audience
You can quite easily drown in the detail of keywords and bids when managing a PPC campaign but you need to question on a regular basis what you want to achieve. It may seem an obvious question but take time to consider your goals. If your answer is that you want to achieve a certain amount of clicks or cost per lead then you really need to sit up and think again. Take time out to think about who your audience is and the goals for your pay per click campaign. Think about the elementary questions - who, what, when, where, why, how. Use them to define who you want to reach. Who is the ideal target? When do they go online and how would they use the internet? How old are they? What is their lifestyle, values and mindset? What do they think about the products you sell and your company? You can get some great information from analytics to understand who you attract now - however this might not be the type of customer you want. You will need to research hard to understand the best audience for your products and it is imperative to understand their behaviours and way of buying. You can become so focused on the conversion funnels that you forget what the real people you are trying to attract look like. Collecting insight into consumers can provide you will a more balanced well rounded pay per click campaign. At Click Consult we have an expert team of people to help with PPC management.
Tags: ppc analysis, ppc audience, PPC campaign, PPC management, PPC target market, ppc tracking
Get The Month Started For Your PPC
If you want to get the month off to a flying start here are five tasks to get you going: Run a keyword report - Home in on the top ten keywords. It can be hard wading through hundreds of keywords particularly when you have a well performing pay per click campaign. In order to tackle this task effectively look at the high value keywords and assess their performance and what can be done to better it. This may cover ad texts, bids, restructuring the ad group and identifying keywords. Test multiple landing pages - A URL report can identify any poor performing variations that should be removed. This will free up time to concentrate on the better performing landing pages. Ads running on the Content Network - Are you running ads within AdWords on the content network? Use a placement performance report and home in those websites that are bringing in the lowest conversion rate and the highest cost per sale. Keep it to 3 or 5 to maintain focus. Expand you keyword list - review your site and look where you can add in 1 or 2 ad groups. You don’t have to do all the laborious keyword researching now but there is sure to be some phrases or terms that could be expanded. Set up new automate reports - monitor performance using vital stats and get them daily to keep on top. At Click Consult we can get your PPC campaigns running optimally.
Tags: Five PPC tests, Improving your PPC, Monthly PPC checklist, Optimal PPC, Pay Per Click (PPC), PPC, PPC campaign, Reviewing your PPC content
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