PPC ads
Benefit From Holiday Success All Year Round
When assessing seasonal campaigns, there are certain questions that you should ask yourself and certain elements that need to be evaluated on your pay per click campaigns. Impressions During a holiday period did you get more impressions for your keywords than you normally would? Did the impressions apply to your standard keywords or were they in relation to holiday specific keywords such as ‘Easter bonanza’ or ‘Christmas sale’? Click Through Rate Getting tonnes of impressions means little if you aren’t generating more traffic to your website so next ask yourself whether the ads that were holiday themed were more successful than those without a theme. What type of differences can you see and how did the changes to copy affect the results? Was it the fact that you were offering a bonus or discount that increased traffic? Conversion rates The increase of conversion rate is your ultimate goal and this is the key metric for determining whether a holiday themed ad has been effective or not. Did you find that conversions increased throughout the holiday period? How did certain keywords convert? After asking these questions about holiday themed PPC campaigns note down the adjustments that were made that appear to have made a difference to your results. You can take these and use them later in standard ad campaigns to improve performance. Keep some of the keywords if appropriate and test it further. At Click Consult we provide expert guidance on all pay per click and web marketing campaigns.
Tags: Holiday PPC keywords, Pay Per Click (PPC), pay per click campaign, PPC, PPC ad campaign, PPC ads, Themed keywords, web marketing
Give Your PPC Campaigns An Overhaul
Often we have so many elements to a PPC campaign that it’s hard to keep an eye on everything. Even if you are a very proactive manager there can be parts of the account that are silently hindering the campaign's performance. It is when your PPC account is performing well that you need to pay most attention to these campaign killers. False campaign settings When a campaign is set up the first thing you do is check all the settings. However if you have several campaigns going live at once or if campaigns are being added on a frequent basis, you can easily miss something. This is not irreparable but will hinder the campaign from fully performing. To keep on top of things check the settings for bidding and budgets, location targeting, position preference and delivery method, networks, devices and extensions, and finally, ad delivery, rotation and frequency capping. Ad text tests By constantly testing payment per click ad texts you will achieve your goals. If you have launched tests in the past but haven’t checked on them recently now is the time to do it. Don’t miss out on following up on split testing. Check for underperforming ads. Identify underperforming keywords You may find that there are no obvious poor ad groups but you could have poor keywords lurking within an ad group that may be generating traffic but not converting visits to sales. Run a report to identify any. We are experts at pay per click campaigns at Click Consult. Speak to us for help with your PPC account and online marketing.
Tags: Improving your PPC campaign, Internet Marketing, online marketing, Pay Per Click (PPC), PPC, PPC ads, PPC campaign mistakes, PPC campaign overhauls, PPC improvements
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