PPC ads
How To Boost Traffic
If you have a goal to increase sales, sign ups or leads by encouraging more traffic to your website you will get much closer to achieving your goal. Here are some ways you can drive new traffic to the site without spending more budget on your PPC campaign. This will then lead to increased leads and higher revenue when you embark on your web marketing venture. Cease your ad text testing for a time If you are at the end of the month you can drive more traffic by temporarily pausing ad text testing. Leave only the top performing ad to run to attract high levels of traffic. Once the next month begins you can un-pause the ad texts and start testing again. Separate content network One way of increasing traffic is to switch off the content network for your sponsored search. Then you can create a new campaign using only the content network. Use general keywords and assess which sites are driving the most traffic by accessing the content network placement report. Add all match types If currently you do not apply all match types in Google then it is recommended to do so. This includes exact, broad and phrase. You don’t have to separate them into different ad groups but you will probably get a better click though rate if you do. Keyword Tools Use the keyword tool monthly to add new keywords. As more people use Google and Yahoo to search the more keywords will be added to the keyword list in keyword tools. At Click Consult we can help with all your pay per click advertising.
Tags: Boost PPC traffic, creative pay per click, Keyword tools and PPC, Pay Per Click (PPC), Pay per click ads, PPC, PPC ads, PPC campaign, web marketing
Benefit From Holiday Success All Year Round
When assessing seasonal campaigns, there are certain questions that you should ask yourself and certain elements that need to be evaluated on your pay per click campaigns. Impressions During a holiday period did you get more impressions for your keywords than you normally would? Did the impressions apply to your standard keywords or were they in relation to holiday specific keywords such as ‘Easter bonanza’ or ‘Christmas sale’? Click Through Rate Getting tonnes of impressions means little if you aren’t generating more traffic to your website so next ask yourself whether the ads that were holiday themed were more successful than those without a theme. What type of differences can you see and how did the changes to copy affect the results? Was it the fact that you were offering a bonus or discount that increased traffic? Conversion rates The increase of conversion rate is your ultimate goal and this is the key metric for determining whether a holiday themed ad has been effective or not. Did you find that conversions increased throughout the holiday period? How did certain keywords convert? After asking these questions about holiday themed PPC campaigns note down the adjustments that were made that appear to have made a difference to your results. You can take these and use them later in standard ad campaigns to improve performance. Keep some of the keywords if appropriate and test it further. At Click Consult we provide expert guidance on all pay per click and web marketing campaigns.
Tags: Holiday PPC keywords, Pay Per Click (PPC), pay per click campaign, PPC, PPC ad campaign, PPC ads, Themed keywords, web marketing
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