PPC
Getting A Winning Quality Score
Higher click through rates tend to go hand-in-hand with higher quality scores on PPC accounts. If you are looking for ways to drive your quality score higher, there are some simple steps you can take: Keep your PPC Account Some people may advise ditching an account if it’s not performing well but unfortunately this is only an option if the quality score is at rock bottom. If you stop an account you not only lose the poor history but also the good history, which can take years to recoup. Delete poor performing ads and keywords Delete any poor performing ads or keywords as they will adversely affect your quality score. This allows for a tidier account with only those keywords that perform well producing high click through rates. Monitor keyword selection The success of your keywords is intrinsically linked to the quality score. If your keywords do not relate to your ads well, and then the ads don’t relate well to the landing pages you will get a low quality score. There must be keywords on the landing pages so double check. Improve the loading time of landing pages As a quality score also relates to the user experience, if the loading time is slow you will get a bad score. Make sure landing pages can load quickly no matter what the platform. If you are getting a quality score of 7 or below then follow the above tips to see improvements. They won’t happen overnight but over time you will see some great changes. At Click Consult we are experts in PPC account management and at creating an effective web marketing campaign.
Tags: google quality score, How to get a good quality score, Pay Per Click (PPC), pay per click campaign, PPC, PPC campaign, Refining your PPC account, web marketing
How Deleted Ads Affect Quality Score
How you ever considered what your Quality Score looks like for your PPC account in general and whether it has affected the account throughout the years? Everything you do now will affect the future score and gaining a good Quality Score will take time. For some it may take just a week but for others it can take much longer. By optimising the PPC account on an ongoing basis you will start to see the benefits of a great Quality Score. In time, costs should drop and the ad will have better placements. What many people do not realise is that deleted or paused ads will still have an effect on the Quality Score. Both paused or deleted ads and keywords still have an effect and their historical performance can continue to affect the account history long after they are deleted. However it is still recommended to delete those that do not perform well to increase the quality score. This prevents them affecting the quality score and your account history in the future. Over time as other ads gain positive performance history the effect of the deleted keywords and ads will start to diminish and the affect on the quality score will lessen. It is recommended to delete poor performers rather than to pause them, as they could be resumed by accident. In Adwords for example it is possible to start deleted keywords and ads so beware of that possibility. If you want to increase the click through rate the keep deleting poor performers and adding new ads. At Click Consult we can help you manage all your pay per click accounts.
Tags: google quality score, Paused and deleted PPC ads, Pay Per Click (PPC), Pay per click ads, pay per click campaign, PPC, PPC ad, ppc advertising, PPC campaign, Quality Score
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign email lists Email Marketing email marketing campaign email newsletter email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click campaign PPC PPC ads ppc advertising PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) SEO SEO campaign SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Recent Posts
Finding A Standard Format For PRs
More Ways To Get One Way Links
Getting A Winning Quality Score
Accessibility Matters In Web Development
Blog Categories
Blog Archives
