Click Consult - Internet Marketing

PPC

Is Affiliate Management Necessary?

posted on: July 9th, 2010

Many businesses view affiliate marketing as an easy, low cost solution to selling their products and services. The main incentive for any person who has a sales based business is the commission and they will therefore use a promotional method that will maximise their level of sales. As a merchant you have to monitor how the affiliate promotes your products and services as any adverse sales methods will reflect badly upon your brand. There are many methods of making more sales that are not ethical, such as sending spam emails. This practice is not tolerated but many marketers believe that by sending out thousands of emails to random email addresses they will get some recipients who will actually click through to their websites and make a purchase. As email is a low cost tool, there is no huge cost associated and the only party who will suffer is you as it is your merchandise being promoted. Some affiliates will also use false advertising to lure a visitor to their website, perhaps advertising products cheaper than they really are. This will lead to complaints and again, your brand will suffer. The majority of affiliates are honest and hard working, using ethical methods of promotion to make sales. However, the small percentage who are not ethical can ruin your business and must be monitored closely which will take up a considerable amount of time. Outsourcing to an internet marketing company such as here at Click Consult will enable you to concentrate on other areas of your business knowing that all your affiliates are being monitored.

Tags: , , ,

Paid Advertising On Twitter

posted on: June 30th, 2010

Social media is constantly developing and increasing in significance for search engine optimisation. With sites such as Facebook and Twitter increasing in popularity in a continual upward trend their subscriber numbers continue to grow. Google has been quick to spot this growing trend and is working hard to take advantage of this fantastic online marketing platform and has started to add real-time twitter feeds to the search results pages. Recently the link between Twitter and Google has moved a step closer with Twitter announcing the recent launch of its very own advertising platform. This new development will operate in similar way to Google’s Google Adwords and ads that relate to certain search phrases are to be displayed alongside the search results. For those businesses that have based their business model around the Twitter social networking site, the addition of paid advertising on Twitter will certainly change how they operate and they may feel they are being sidelined out of the search results. It was an obvious business move for Twitter to take steps to cash in on their growing user base and this addition to the site should be no surprise for SEO professionals. The launch was held at Chirp - otherwise known as the Official Twitter Developer Conference - and now everyone is waiting to see if this new advertising platform will be a success. For those using PPC on Google they may need to look at advertising in Twitter too. At internet marketing agency Click Consult we provide advice and strategies for SEO and PPC campaigning.

Tags: , , ,

Search Blogs

Highest Rated Blogs

Tag Cloud

Recent Posts

Blog Categories

Affiliate Marketing
About Affiliate MarketingAffiliate Marketing Glossary
Affiliate Marketing ManagementAffiliate Marketing Networks
Affiliate Marketing ProgramsAffiliate Marketing Reporting
Affiliate Marketing Set UpAffiliate Marketing Strategy

Audio Podcasts

Click Consult Press Releases

copywriting

Email Marketing
About Email MarketingEmail Marketing Creation
Email Marketing GlossaryEmail Marketing Management
Email Marketing Reporting

General Industry Blogs
Internet Marketing

mobile search

Online Press Release (PR)
About Online Press Releases (PR)Online Press Release (PR) Glossary
Online Press Release (PR) ManagementOnline Press Release (PR) Reporting
Online Press Release (PR) Writing

Pay Per Click (PPC)
About Pay Per Click (PPC)Content / Search Advertising
Google AdwordsMicrosoft adCenter
Pay Per Click (PPC) GlossaryPay Per Click (PPC) Management
Pay Per Click (PPC) PoliciesQuality Score
Yahoo! Search Marketing

Search Engine Optimisation (SEO)
About Search Engine Optimisation (SEO)Off Page Search Engine Optimisation
On Page Search Engine OptimisationSearch Engine Optimisation Glossary
Search Engine Optimisation SubmissionsSEO Tips
Social Media Optimisation

Video Podcasts

Web Design
About Web DesignContent Management Systems
Web Design GlossaryWeb Design Tips
Web Hosting

Blog Archives

September 2010August 2010
July 2010June 2010
May 2010April 2010
March 2010February 2010
January 2010December 2009
November 2009October 2009
September 2009August 2009
July 2009June 2009
May 2009April 2009
March 2009February 2009
January 2009December 2008
November 2008October 2008
September 2008August 2008
July 2008June 2008
May 2008April 2008
March 2008February 2008
January 2008December 2007
November 2007
Click Consult Resource Centre for PPC, SEO and Internet Marketing
Click Consult TV - Internet Marketing Blog
W3C XHTML Valid W3C CSS Valid W3C WAI  Internet Marketing RSS Feed for Click Consult