pay per click adverts
Tips For Ad Scheduling – Part 1
The concept of ad scheduling or day parting is not a new one in the world of PPC but it is still a widely under-utilised tool. If it’s something that you are considering doing then here are some tips you should read before you switch off your ads or even adjust bids for a certain day or time. Set up the right reports By getting your reporting right you will be able to make an informed decision about ad scheduling. If you have an account based on leads look at the PPC spend versus the amount of leads generated at a particular day or hour. However if you have an ecommerce website you’ll need to monitor the value of PPC spend against the level of revenue generated. In both cases you should look to analyse the day or time the cost per lead is the highest. If there are times in the middle of the night for example where the cost per lead is high, bids can be adjusted to reduce within that time span. Select a large sample It is wise to run your reports over a long period of time so you are gathering enough data to produce a large sample size. If you have an account that generates large amounts of leads and spends a lot of money within a couple of months then you may get enough data to make a judgement. However for most accounts you’ll need to trawl back further. At Click Consult we have plenty of ideas to improve your pay per click campaigns.
Tags: Internet Marketing, online advertising, Pay Per Click (PPC), pay per click adverts, pay per click campaign, PPC, ppc company
Make The Right Connection With Your PPC Ad Text
Although search ad copy has a mere 25 characters within the headline and 70 characters available within the body copy, this small amount of ad space can be hard to fully utilise. When writing PPC ad text you have to maintain relevance to the keywords you have selected whilst including as many benefits as possible. You have to ensure the ad is unique and knock the competition into the water and, finally, you must add in a concise call to action. Phew! Trying to incorporate all these elements into the confines of the character space can be a challenge and you must remember your real focus is to engage with real people. It can be easy to forget when monitoring all your stats that these figures relate to potential customers. Whether you’re looking at conversion rates, click through rates, the percentage of new visitors versus return visitors, all these numbers equate to people. They show just how well you are connecting with your target audience. Internet marketing and pay per click is all about connecting to the right people. People have individual likes, dislikes, dreams and aspirations. The PPC ad texts you write must appeal to these elements. When you write a PPC ad you will often think about why someone would click on the ad. However you need to also look at why someone would choose not to. At Click Consult we don’t take it for granted that people are searching for us. We are experts at taking it to the next level and can help you with your pay per click.
Tags: Internet Marketing, online advertising, Pay Per Click (PPC), pay per click advertisement, pay per click adverts, PPC ad, PPC campaign
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