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Just What Are The Benefits Of PPC Versus SEO?
It is a constant debate, and although the main school of thought is that PPC and SEO should complement each other rather than work against each other, there are reasons why PPC is a good choice for your internet marketing campaign: Speed PPC campaigning is fast. It can take time and patience to push a website to a productive position within the search engine rankings via organic results. PPC listings on the other hand can get to the top page immediately after the ad has been approved. This is very important when pushing short-term offers during the holiday season, promoting new domains and running time sensitive campaigns such as seminars and training courses, which tend to be targeted locally and run for a limited time. Testing With pay per click you can test in a more targeted way. This provides a detailed analysis of how effective your ads are relating to copy, landing pages, keywords, ad positions, CPCs and how they all relate together. PPC campaigns allow the manager to ascertain what works and what fails and, as a result, allows you to optimise quickly to ensure success as a result. Control With PPC you have control over the message you communicate. You can tailor copy specifically using product benefits and keywords. You can maintain ad positions easily and monitor budgets closely. As well as getting top positions for your best keywords it allows you to identify poorly performing keywords using negative match. At Click Consult we are experts in pay per click.
Tags: Benefits of a PPC campaign, Internet Marketing, Pay Per Click (PPC), pay per click adverts, PPC, PPC and SEO, PPC campaign
Tips For Ad Scheduling – Part 3
Ad scheduling can make a difference to the performance of your PPC campaigns, however, you should take time to consider the best way of introducing ad scheduling before you run it. This article is the final in a series offering guidance on steps that should be taken before ad scheduling starts: Using auto increase bids If bids are reduced automatically at hours within the day when your ads are less profitable, it is also possible to increase them in the same way. At peak times when the lead generation is high and traffic is good you can put bid increases in place purely to optimise the amount of PPC revenue generated. To start ad scheduling, start with your reports. If you need an hourly lead generation report use the Google Analytics reports. If you’re monitoring revenue levels you can access this information via Analytics, selecting the revenue option and then clicking on total revenue. There are small icons on the graphs that will display revenues per hour, per day, per week and per month. Once you’ve run the reports click on the campaign settings to set up ad scheduling. It’s possible to toggle back and forth from the basic mode where your ads are being paused, either for full days or at certain times. Alternatively you can amend your bids at specific times or on certain days. When approached well, ad scheduling can really enhance your pay per click ads by reducing unnecessary spend and optimising on conversions during the day. At Click Consult, we can help set up ad scheduling and improve your PPC campaign.
Tags: Ad scheduling and PPC, Ad scheduling tips, Internet Marketing, online advertising, pay per click adverts, pay per click campaign, PPC, PPC ad
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