pay per click advertising
Advanced Local Listings
If you are setting up geo-targeted PPC campaigns in combination with local listings there are some advanced settings you can use to further improve your pay per click advertising. Once you have fully listed all your opening hours, the forms of payment that are accepted and a detailed description of the services and products on offer you have an automatic line into those search engines that accept your listing to amend and update them as time goes on. By claiming your listing you block other companies from hijacking your entry but you can also gain advantages for your PPC campaigns in Google. In the campaign settings you can show appropriate addresses to searchers via ads in a targeted area. This is great way of appealing to searchers by using a well targeted ad and supplying an accurate local address. Once Google has claimed your listing, access the settings tab for the campaign you want to amend. Click on the link which allows you to addresses which can be found under ‘Locations, Languages and Demographics’. Local search is fast being recognised as one of the fastest online divisions. Local marketing is projected to continue to thrive and it is thought that as mobile usage is linked to local search, the boom in mobile applications will propel local marketing further. By using a combination of geo-targeting and local listings you will be one step ahead of the competition. At Click Consult we can offer more advice on how you can create effective pay per click accounts for local ads in your web marketing campaign.
Tags: Advance local PPC listings, Listings and PPC, Pay Per Click (PPC), pay per click advertising, pay per click campaign, Pay per click listings, PPC, ppc advertising, PPC campaign, web marketing
Pay Per Click Landing Page Optimisation
A well designed website will undoubtedly increase your conversion rates and sales. Professional designs instill trust and create credibility with users. Website design and the relevant use of landing pages can play a big part in creating successful PPC campaigns. By optimizing PPC landing pages you can significantly increase your Quality Score which in turn will improve your ad position for a lesser cost. In addition it can quickly convert more people that use your website. Here are some tips for improving your lead generation: Call to Actions By adding a Call to Action or button and positioning it in a noticeable way on the PPC landing pages, you are more likely to get conversions. You have to tell users what you want from them – don’t assume they will know what to do themselves. Minimal Navigation Good PPC landing pages do not distract users. Take away the left, right or top navigation from the PPC landing pages. Keep it simple with your company logo at the top of the page with a link to the homepage. State All Important Information Clearly People who are searching for a service can be in a hurry. Make sure that they can find all the information they need within the first five seconds. If they can’t they are likely to go elsewhere. Easy to Scan Text Use copy that is concise and to the point. Don’t be tempted to fill your PPC landing pages with reams of industry language. Users need to find information quickly so break up copy into bite-size chunks of information or bullet points. At Click Consult we can help you to develop profitable PPC campaigns. Contact us to find out more.
Tags: Internet Marketing, landing pages, online advertising, Pay Per Click (PPC), pay per click advertising, pay per click campaign, pay per click landing pages, PPC
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