pay per click advertising
More Ways To Use Facebook With PPC
Facebook continues to grow in popularity and this captive audience can prove to be a great way to advertise for PPC managers. Here are more ways you can use Facebook effectively to convert these potential customers: Identify new ways to target Facebook users Facebook allows you to target users via a variety of means. You can target people by age, location or according to other criteria such as qualifications. You can also advertise specifically at single people, based on certain interests or job role. This allows you to target very specifically. Decide what your key goals are Make a decision about the main purpose of your pay per click advertising. Is it to raise awareness of your brand or to stimulate new sales or leads? If it’s a brand awareness exercise then focus on cost per impression advertising. If you are looking to make leads or sales then the cost per click is the best option. Use the bid estimator in Facebook If you are unsure as to the bid amount you should use to provide your ad with a decent level of exposure then use the bid estimator on Facebook. As you create the ad you can enter the target criteria and follow the steps through. With the information entered you the bid estimator will provide information on a variety of bids that have been placed against ads similar to your ad. At Click Consult we can work with you to identify new ways to maximise your pay per click advertising.
Tags: cost per click, Facebook and PPC, pay per click advertising, PPC account management
Dig Into Your PPC Account
Search marketing is a dynamic thing and the behaviours of users is a constantly evolving process. They are influenced by trends, new technologies and the seasons. For a PPC manager one of the most important elements of account management is keeping ahead of the changes and putting strategies in place to balance negative repercussions of these changes. Understanding the trends in your traffic is imperative to success. Understanding your account When looking at traffic patterns there are plenty of tools available but the first port of call is to look at the pay per click account. The best place to start is by running a campaign account covering a long period. Access settings and select ‘monthly’ as the measurement of time. Another approach is to choose graphical representation of impressions and clicks. Both these reports will highlight peaks and troughs and you can analyse the data for patterns. Once you highlight patterns or a drop or spike in traffic think about what happened at that time. Perhaps you made changes to the account. Check out the ‘View Change History’ tool. On the other hand was there a change in the industry as a whole that could have affected traffic? Or is it simply a seasonal influence due to the type of product or service? You can dig further by looking at your keyword placement reports. There may be certain keywords that work better at certain times. You may find some keywords that have been top performers for some time but seem to be slipping now. At Click Consult we can help you to get the most from your pay per click advertising.
Tags: analysing PPC data, monitoring a PPC campaign, pay per click advertising, PPC manager
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