PageRank
The Pitfalls of Splash Pages
You will often see a website with what is called a splash page. This is an introductory page to the website. They are designed to create impact, but unfortunately when it comes to SEO, these pages are not effective. The usual format for a splash page is a page including imagery or animation. You will typically be given a choice of which format you would like to see the website - for example with Flash or without. There is usually no text content and they force the visitor to click again in order to enter the main site. This is where your search engine optimisation will hit problems. Google searches for textual content and does not have the ability to recognise Flash files. This means Google will see a blank page which will perform poorly on search listings. There is also an issue with PageRank flow. Google uses links from pages at the top level of the website allowing Google to run the PageRank through the internal pages. As a typical splash page does not have a menu there are no links for Google to follow, except to the homepage. This means the website finds itself ranked lower than it normally is. This causes problems with PR flow and can create a low PageRank for the site’s pages at top level. Splash pages do allow your web design team to demonstrate their design skills and will load quickly in comparison to the rest of the site but most visitors find them simply annoying and can leave the site as soon as they see a splash page. Make sure you consider the pros and cons carefully before you add one to your site. For more guidance with your SEO contact us as Click Consult.
Tags: good SEO practice, Internet Marketing, online advertising, PageRank, PageRank flow, Search Engine Optimisation (SEO), SEO, SEO Tips, splash pages
SEO Campaign – Giving Your Web Business A Boost
Why does any person start a business? The simple answer is to make money. Preferably as much money as humanly possible to be specific. It is built into human nature to strive forward, to succeed. In our modern society, the business world is extremely competitive. With the Internet this competitiveness has been taken to another level totally. Businesses now have the ability to reach across the world instantly. The Internet never sleeps, so business opportunities never sleep. To be successful you have to stay ahead of the pack. You must make use of every possible tool to give you this edge to stand out from your competitors. Search Engine Optimisation could be the most beneficical tool you will ever use! Boost to success SEO does not involve a single factor; it is a combination of techniques within the wider strategy that come together to bring you that coveted high ranking. Optimisation is a long-term process that brings with it long-term benefits to your business. It targets your specific target audience, which means that the people who come to your website are more likely to convert into paying customers because they are already interested in what you offer. This is the aim of your SEO campaign. You want higher sales as this boosts your profit margin. Using search engine optimisation is the single most effective way for a new business to make its mark online. For the business that is showing signs of stagnating, SEO is the injection that gives it a new lease on life. Your campaign can be demographic specific as well as geographic specific. This gives a tighter focus and a bigger boost to those businesses which need this form of SEO.
Tags: PageRank, search engine rankings, SEO, SEO campaign, SEO strategy, website optimisation
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