online press releases
Top Tips For A Good PR
There are all sorts of outside elements that play on your internet marketing press release, and you can talk about these with our experts at Click Consult. When it comes down to it, your online press release needs six things: 1. A great headline. Your headline will usually serve as your title tag for most online press release sites, so it needs to be catchy and contain your keywords. This is a big ask for just a few words. Marketing and advertising copywriters recommend spending around 50% of your writing time on getting the headline and opening sentence of your press release just right. 2. Specific information offered up at the start. You may have heard of the five W's. What, where, when, who and why all need to be answered in the beginning of your press release. The order is up to you. 3. Strong emotional triggers. You want your press release to prompt the reader to do something, even if it's just nod in agreement. 4. Something that gets the reader on your side. Many writers for the web talk about sensationalism being a great way to attract attention, and this is absolutely correct. A press release, however, wants to get the reader on side. 5. An offer to the reader. This doesn't need to be a 'buy one get one free' offer. It just needs to be something of value, whether it is information or entertainment. 6. A unique mystery. This is a dramatic way of saying that your online press release needs to be different enough to stand out!
Tags: Internet Marketing, online PR, online press releases, PR, Press release tips, press releases, SEO press release, Writing an SEO press release, writing press releases
Time Is Vital For Your Press Releases
Timing is often of the utmost importance in business. Make your offer too soon, and you give your plans away. Make it too late and it's, well, too late! Things are no different on the web. Timing is everything when it comes to your online press release. People sometimes forget that the web has a temporal factor. The internet seems so removed from the real world that it often seems to take on time factors of its own. However, real people use the net and real people are guided by real-world factors. Factor 1: Time of year Is your news seasonal? If you're announcing a big change in your executive staff at the cut-off of the financial year, that could be big news. If you're having your pre-Christmas sale beginning in November, you could sell it as a convenience for your customers. Seasonality can give you some great angles in search marketing and you can talk to us about this at Click Consult. Factor 2: Time within the week Millions of people around the world work office hours and behave very differently when surfing the net at home. Bored office workers are more likely to read random news pieces, so time your press release to suit. Factor 3: Time of day The time of day you send out an online press release can determine how many people read it. If, for example, you post your press release in the afternoon, it's unlikely to make a splash. It's worth getting up early to ensure your news hits before lunchtime.
Tags: Online Press Release (PR), online press releases, PR, press release, press releases, Search engine optimisation press release, search marketing, SEO PR, Timing press releases
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