Online Press Release (PR)
Small Things Can Undo Hard PR Work
When it comes to search marketing press releases, there are small things and big things that you need to concentrate on. Naturally, the big things tend to take up most of your attention. The small things still need to be taken care of, however. Failing to take care of small things can harm your online press release just as badly as overlooking bigger issues. Take the humble comma, for example. It's much abused. If you've taken some trouble over your online press release, it's likely that much of this abuse has been avoided. Your readers won't be likely to be confronted by the usual 'The company, said today' kind of mistakes. But did you know that there are other comma issues that can annoy your readers just as much? Here's another example: The product, 'Wonderglow', has been described as 'Nothing short of astounding.' 'Wonderglow,' which promises super powers, is on sale now. The issue here is formatting. The sentence above is slightly irritating because the formatting choices are inconsistent. When you read a book, you won't notice any of the style choices made. This is because they are invisible, just as they should be. The only time formatting is usually noticeable is when the decisions made are all over the place, distracting the reader. A writing professional will usually choose one style and stick with it, but you should still be aware of the need for consistency. Talk to us at Click Consult about this and other issues you may face with online press releases.
Tags: How to format an online PR, online PR, Online Press Release (PR), PR consistency, PR mistakes to avoid, press release formatting, search marketing
Be Harsh With Your PR Word Usage
An adjective can be a dangerous thing in an online press release. You might think that it's a good addition to your text, but it could be the giveaway that betrays your angle to your press release's reader. A good online press release needs to convey sufficient information to convince the reader that they are spending their time reading something of value. The best way to do this is simply to put the information out there, and you can talk to us at Click Consult about press release creation for your search marketing campaign. All too often, however, an online press release has been designed for news that is a little less than newsworthy. That's when adjectives and other modifiers tend to stampede in. Consider this seemingly innocent sentence: "Designed by expert researchers in the field, Super Bam washing powder is a revolutionary step in the technology of high-end cleaning products. The next-step evolution of micro-focused cleaner involves the use of micro-scrubbing beads, developed through innovative research." It doesn't sound too bad, but once you remove the modifiers throughout the paragraph, the meaninglessness of the text becomes all too clear: "Designed by researchers in the field, Super Bam washing powder is a step up in the technology of cleaning products. The evolution of cleaner involves the use of beads, developed through research." Whenever a sentence contains too many modifiers, it's probably a sign that you have nothing worthwhile to say. If this is the case, it's time to rethink the information you're featuring in your online press release.
Tags: Online Press Release (PR), PR, PR info, press release marketing, Press release wording, Rethinking a press release, search marketing, SEO PR
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