Click Consult - Internet Marketing

Online Press Release (PR)

The ‘Newsworthy’ Test For Online Press Releases

posted on: March 15th, 2010

An online press release is traditionally intended for the press. That means news. Although the possibilities for an online press release go well beyond the traditional news makers, news is still central to online press releases. For your press release to be considered news, it needs to contain something newsworthy. Newsworthy events happen to a business more often than you might think, but it often takes a fair bit of thinking before the average business event can be turned into something newsworthy. The help of a professional can be extremely useful when you're looking for a newsworthy angle for your online press release, and you can talk to us at Click Consult. The writing of a press release also needs to take on the news style. This means answering the five W's - the what, where, who, when and why, in the early stages of the press release, and avoiding any sort of language that seems like advertising. There are a few tests you can put your online press release under to ensure that you're taking the right approach. The first is to read a series of news articles from the publications to which you will be submitting the press release. If the writing style of your internet marketing press release is similar, you're probably on the right track. The second is to hand the press release over to a colleague who is unconnected with your business and can give an honest opinion whether they think it works. Their honest opinion is valuable, as it's likely to resemble the opinion of the average internet user.

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Time Is Vital For Your Press Releases

posted on: March 5th, 2010

Timing is often of the utmost importance in business. Make your offer too soon, and you give your plans away. Make it too late and it's, well, too late! Things are no different on the web. Timing is everything when it comes to your online press release. People sometimes forget that the web has a temporal factor. The internet seems so removed from the real world that it often seems to take on time factors of its own. However, real people use the net and real people are guided by real-world factors. Factor 1: Time of year Is your news seasonal? If you're announcing a big change in your executive staff at the cut-off of the financial year, that could be big news. If you're having your pre-Christmas sale beginning in November, you could sell it as a convenience for your customers. Seasonality can give you some great angles in search marketing and you can talk to us about this at Click Consult. Factor 2: Time within the week Millions of people around the world work office hours and behave very differently when surfing the net at home. Bored office workers are more likely to read random news pieces, so time your press release to suit. Factor 3: Time of day The time of day you send out an online press release can determine how many people read it. If, for example, you post your press release in the afternoon, it's unlikely to make a splash. It's worth getting up early to ensure your news hits before lunchtime.

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