Click Consult - Internet Marketing

link building

Be Clear When Using Keywords

posted on: November 20th, 2009

It is important to be careful when using viral articles to vary your anchor text (the clickable part of a link) so that you don't have the same keyword phrase repeated hundreds of times across the web. It is vital that one uses just different versions of your keyword phrase and, if you can, get those keyword links in the body of the article, as near to the top of the page as you can. This will make your link building look much more natural in the eyes of the search engines, especially Google. However, at Click Consult we always ensure that you get to pole position so that you stay there. It is advisable that as a business you have hundreds, if not thousands of keywords that you are targeting with your online marketing. Keep on building links It is also important that you constantly keep building links for those keywords from related sites on the web. These keywords should be industry related. Sometimes it is helpful to truly view your keywords as organic, something that keeps growing naturally on its own. But you must first build a solid foundation with high-quality content and then keep nurturing those keywords with good quality link bait so that others will bookmark, recommend and link to your keyword content. This is the very first point in the endeavour to achieve pole position, and such a firm foundation assures a lengthy stay on the top. This stay on the top may further be consolidated by further development of keywords.

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Links or on-page SEO, which is more important?

posted on: August 26th, 2009

Within the subject of SEO there are always debates going on regarding how useful certain aspects and techniques are. The simple reason for this is that people have their own views and opinions. To make things worse, they all want their opinion to be king. Unfortunately there is a right and a wrong way to go about things, no matter what your opinion actually is. It is also very important to get SEO right and not wrong, the future and prosperity of your online presence depends on it. Breaking the concepts down Clearing up one of the debates, links versus on-page SEO, is an important step towards understanding and successfully using Search Engine Optimisation. First and foremost, don’t think of neglecting your on-page SEO. You can look at on-page SEO tactics as the foundation on which you are building further SEO efforts. Both aspects; links and on-page SEO, are important and you cannot expect the one to be effective all by itself. Think of SEO as a tripod that holds your business up. If you remove even one of the legs of SEO, your business will come crashing to the ground. This is true when trying to choose the better one between links and on-page optimisation. They work hand in hand. Links are great for getting attention and building your reputation. However, if there is nothing valuable or attractive about your landing pages you can just as well kiss that attention goodbye. As the search engines are evolving, no one aspect of SEO can be considered the be all and end all, each of the aspects have to work together as a team.

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