Click Consult - Internet Marketing

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Be Prepared To Feed The Need

posted on: January 15th, 2010

On the whole, RSS XML feeds tend to lean toward breaking news and the distribution of vital information, but there is also huge potential for these feeds to meet marketing needs as well by, amongst other things, helping to snowball press releases and online newsletters, whilst staying fresh and interesting for shopping and consumer updates.  Using RSS XML feeds on your website for document listings can also be dynamic for any target audience in that it decreases the need to keep continually checking back for updates. Feeds enable valuable information to be shared on the simple things too, like relevant holidays or calendar events that might have an impact on business, and can enable both product and service providers to stay ahead of any potential problems or delays that can be a natural part of doing business.  Feeds easily allow for an up to the minute flow of current threads and content on what is happening in related blogs and forums. RSS XML feeds have been demonstrated to cultivate an active and dedicated following of subscribers so it then becomes vitally important to keep them interested by featuring regular updates either hourly, weekly or on whatever timescale is necessary to quite literally feed the need. As part of our web design strategies here at Click Consult we believe that these feeds are certainly a vital part of any marketing campaign and should be taken seriously as a widely available marketing tool, because incorporating RSS XML into web development provides an immediate relevancy to doing business online that can easily boost website traffic.

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Incorporating Social Networking Into Your Web Design

posted on: December 1st, 2009

One of the most powerful forms of Internet marketing these days is social networking. With social networking, your website and your website’s content can ‘go viral’ online and be seen by hundreds of thousands of people in the matter of a few hours. This level of coverage is invaluable and of course impossible to buy, therefore you need to make sure that your website is set up to cater for it from the initial web design stage right through to the web development. In order to make the most of social networking you should have Facebook, Twitter and other social networking websites included in your web design. You should have links to your official Twitter page for your website and to a Facebook Fan Page. You should also allow visitors to your website to share content with their friends online on the social networking and social bookmarking websites of their choice. This can be done through special icons that accompany your content. All of this should be factored into your original web design and it is something that we at Click Consult understand. We know that social networking and social bookmarking are very powerful, vital forms of Internet marketing and that our clients’ websites need to harness their powers in order to be successful. That’s why our web design experts consider aspects such as social networking websites before we begin any design process. If your website hasn’t harnessed the power of social networking, perhaps you should speak to someone who understands its power. Contact Click Consult today.

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