Click Consult - Internet Marketing

graphic design

SEO For Graphics Addicts

posted on: August 4th, 2010

Unfortunately for web designers with an artistic style, search engine spiders are attracted to text and hyperlinks rather than graphics and Java content. It's important to make sure that you maximise your website's potential to grab customers, so search engine optimisation has to be part of your marketing strategy. However, if your business is all about the way you present yourself online, be it in terms of glorious graphics presentation or whizzy interactive content, how do you find a way around that text bias? What if you are trying to sell graphic art online, or you need to show your prowess in Flash animation? Well, if you can design around the non-text content and ensure that your titles are relevant and you have links to pages that are text-rich, interesting and demonstrate your knowledge and expertise from a technical point of view, then those spiders won't pass you by. There are clever ways to use backgrounds and text colours to enhance the visual impact of your narrative, breaking it up into short paragraphs with headings (the ‘h’ tags in your source code) and using relevant keywords throughout. Don't forget to use keywords in your website navigation links too - that way you control the direction you want viewers to take – through the visual content to the information, whilst attracting the attention of those digitally created arachnid friends. At Click Consult, we offer search engine optimisation and consultation services at every stage of your campaign, from website planning and development to implementation. With an industry-leading SEO agency on your team, results will speak for themselves.

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Flexible or fluid width: which is better for your website?

posted on: October 23rd, 2009

In the world of web design there are two main styles of website. There is the fixed width website and the fluid website, but before you decide which style of website is right for you, you first need to know what both terms mean. Fixed width website Fixed width means that the size of your main content, or design, is a fixed width. This is usually determined by a pixel size and is often around the 1,000 pixels mark so that it fits on a 1024x768 resolution, the most common screen size at the moment. When a user has a larger screen size, the size of the website does not change. Sometimes you will have a tiled background, such as an image or a pattern that expands with the screen, but the design of the website does not expand and the space for your information and products does not expand. This type of website offers a very tight style, but is often wasteful on space on larger screen resolutions. Fluid website A fluid web design is much more flexible as the size of the website changes with the user’s browser size. It can appear very tight and small on a low resolution and, on a high resolution, it can expand to fill the screen. Fluid web designs make much better use of space as they can fill the screen with more information and products, but the design is often compromised for this flexibility. Which style is right for you will depend on whether you prioritise the look of your website or the real estate of your website. Speak to our experts at Click Consult and we’ll help you decide on the best web design style for your needs.

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