google quality score
How Deleted Ads Affect Quality Score
How you ever considered what your Quality Score looks like for your PPC account in general and whether it has affected the account throughout the years? Everything you do now will affect the future score and gaining a good Quality Score will take time. For some it may take just a week but for others it can take much longer. By optimising the PPC account on an ongoing basis you will start to see the benefits of a great Quality Score. In time, costs should drop and the ad will have better placements. What many people do not realise is that deleted or paused ads will still have an effect on the Quality Score. Both paused or deleted ads and keywords still have an effect and their historical performance can continue to affect the account history long after they are deleted. However it is still recommended to delete those that do not perform well to increase the quality score. This prevents them affecting the quality score and your account history in the future. Over time as other ads gain positive performance history the effect of the deleted keywords and ads will start to diminish and the affect on the quality score will lessen. It is recommended to delete poor performers rather than to pause them, as they could be resumed by accident. In Adwords for example it is possible to start deleted keywords and ads so beware of that possibility. If you want to increase the click through rate the keep deleting poor performers and adding new ads. At Click Consult we can help you manage all your pay per click accounts.
Tags: google quality score, Paused and deleted PPC ads, Pay Per Click (PPC), Pay per click ads, pay per click campaign, PPC, PPC ad, ppc advertising, PPC campaign, Quality Score
Making Your Landing Pages Work for You
There are many ways to increase conversions and sales when running pay per click campaigns, but by making some simple changes to the PPC landing pages you will see some dramatic performance improvements. Follow these guidelines to instantly make your PPC account work harder for you: Fast Loading Your Quality Score will be negatively affected by longer loading times. If it is taking longer than ten seconds to load the PPC landing pages then it is far too long. Aim for less than five seconds. Avoid large flash files, copious amounts of images and animated graphics. If a user has to wait for animation to load before they get a chance to read about your services they are less likely to stick around. Dynamic Headlines Use dynamic headlines on PPC landing pages. These are created when a URL is tracked that inserts a keyword into a headline. It is a similar principle to inserting dynamic keywords into pay per click ads. If the headline is more specific to what the user has typed in a search they are more likely to read on. Include PPC keywords Use your PPC keywords in the PPC landing page copy. This will increase the Quality Score and attract users to the content of the page. Short Contact Forms Long contact forms will drive users away. Make sure the submit button is above the fold where it can easily be seen. For more expert advice on improving your PPC campaigns contact Click Consult.
Tags: google quality score, Internet Marketing, online advertising, Pay Per Click (PPC), pay per click advertising, PPC, PPC campaign
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