Google Adwords
Document Your Changes
Most PPC managers will feel busy every day of the week. You may not be able to recall a time when you could sit back and have a break. Pay per click is fast moving and most of us thrive on that. However if you move too quickly, you can overlook what you’ve just done. In the midst of the hustle and bustle of the day you may be tempted to make a change to your PPC account and simply move onto the next pressing task. One tiny change won’t matter, will it? This can become a nasty habit that will eventually come back to haunt you, and if several people work on one PPC account it can be dangerous. There are always times when you need to look back and identify what changes were made at a particular time. If you do not keep records of your changes you will hit problems quickly. There are tools available to help: AdWords Change History You can refer to Google’s ‘change history’ for some instances, but it does have flaws. It will tell you that you deleted an ad but not which one, for example. However it will indicate which person made a change, which will help you to manage the work of your colleagues. Basecamp If you have joint projects, this is a must. It allows you to set up shared timelines, upload files, set up to-do lists and send messages to team members. At Click Consult we offer professional PPC account management and can work as an extension of your internet marketing team.
Tags: changing PPC accounts, Google Adwords, pay per click advertising, PPC account management
Freshen Up Your PPC Campaigns
To keep your PPC campaigns fresh and up to date it’s important to keep updating and adding keywords. This will keep you ahead of the game in your market place but a word of warning – it sounds easier to do than it actually is and maintaining momentum can be a challenge. Very quickly you can find that you are duplicating keywords and losing focus on your services and products. It's easy to wander away from relevant keywords so here are some ways you can maintain concentration: Google’s Keyword Suggestion Tool The Keyword Suggestion Tool can be found in the AdWords Tool section. The suggested keywords are generated from data that has been built up from past Google searches. They are just suggestions so keep your website and its products and services in mind at all times so you don’t include something needlessly. The aim should be converting leads so needless amounts of traffic with low conversion rates should be avoided. Search Query Reports in Adwords A search query report shows which searches led to a minimum of one click on an advert. If your campaign is heavy in broad matching they can be useful. Aim to have your top keywords exactly matched to reduce the CPC and increase the Quality Score. You can also identify irrelevant traffic and also reduce irrelevant impressions. Google Insights This tool allows you to examine trends in your keywords and also provides extra information such as breakout keywords and the percentage number of searches carried out over a month. At Click Consult, we help keep our client’s pay per click campaigns ahead of the competition.
Tags: Google Adwords, Internet Marketing, keyword suggestion tool, online advertising, Pay Per Click (PPC), pay per click campaign, PPC, PPC campaign, Quality Score
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