Don’t Neglect Bing
A major mistake being committed by many search engine optimisation professionals is the act of sidelining Bing, whilst putting all their efforts solely into optimising for Google. You may ask yourself if this is the right move - after all Google is the market leader, aren’t they? In short, although Google does lead in the search engine sector choosing to ignore Bing is not the way to go. It is still important to optimise for Google. They have the bulk of the market share and monopolise the searches. You will also be guaranteed that your traffic will increase if you get to the top of the first page, but these are not good enough reasons to ignore newcomer Bing. According to statistics on comScore in March this year Bing has steadily increased its hold on the market share month by month, and this upward trend has been a constant for the past twelve months; hence why your web marketing campaign shouldn't neglect this newcomer. Most SEO professionals concur that there is less competition to get onto the first page of Bing search results and the increase in market share enjoyed by Bing is likely to continue. There are arguments to say that achieving a top spot on Bing’s page one will get you more traffic than a spot at the bottom of Google’s page one. At internet marketing company Click Consult, we can help with all your SEO issues and ensure that your site is fully optimised for all search engines.
Tags: google, Internet Marketing, optimising for Bing, search egnien optimisation, web marketing
American Spellings On Google
If you are looking for keywords that use UK English spellings such as ‘search engine optimisation’ or ‘personalised mugs’ you are likely to be accessing Google in its UK incarnation, www.google.co.uk. However, irritatingly, Google will often choose to show all the American results for that spelling. It is true that Google is an American company and there is likely to be a bias towards the American use of ‘z’ rather than the English use of ‘s’, but it can nevertheless be a somewhat frustrating experience. The results will suggest that UK searchers have in fact spelt the word incorrectly which could be taken as being quite insulting. To make Google searches friendlier to the UK searcher, Google should start listing the terms that have been searched for and then list alternative spellings. As a UK business it would be important to target the correct UK spelling such as ‘optimise’. Without this clarity, Google are almost suggesting that a searcher does not understand what they are looking for. This even applies when you select the ‘pages from the UK’ option. Here American spellings are also listed as alternatives to the UK spelling. This may not seem a major issue to many people who are not overly concerned, but hopefully in the future this issue can be addressed so that UK businesses can set up SEO aiming just at UK spellings rather than having to consider American spellings also. At Click Consult we can advise on all facets of search engine optimisation to ensure your web marketing campaign gets you the best results.
Tags: American spellings on Google, google, Google and American keywords, Search engine optimisation and grammar, search engine optimization, SEO grammar, web marketing
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