American Spellings On Google
If you are looking for keywords that use UK English spellings such as ‘search engine optimisation’ or ‘personalised mugs’ you are likely to be accessing Google in its UK incarnation, www.google.co.uk. However, irritatingly, Google will often choose to show all the American results for that spelling. It is true that Google is an American company and there is likely to be a bias towards the American use of ‘z’ rather than the English use of ‘s’, but it can nevertheless be a somewhat frustrating experience. The results will suggest that UK searchers have in fact spelt the word incorrectly which could be taken as being quite insulting. To make Google searches friendlier to the UK searcher, Google should start listing the terms that have been searched for and then list alternative spellings. As a UK business it would be important to target the correct UK spelling such as ‘optimise’. Without this clarity, Google are almost suggesting that a searcher does not understand what they are looking for. This even applies when you select the ‘pages from the UK’ option. Here American spellings are also listed as alternatives to the UK spelling. This may not seem a major issue to many people who are not overly concerned, but hopefully in the future this issue can be addressed so that UK businesses can set up SEO aiming just at UK spellings rather than having to consider American spellings also. At Click Consult we can advise on all facets of search engine optimisation to ensure your web marketing campaign gets you the best results.
Tags: American spellings on Google, google, Google and American keywords, Search engine optimisation and grammar, search engine optimization, SEO grammar, web marketing
Getting Your Quality Score Back on Track
Your Quality Score may become dented due to some major overhauls on the PPC account - perhaps you are launching a new website. There are times when this simply cannot be avoided but how do you get that account back on track? Take this time to optimise the account structure by creating tighter ad groups and using more relevant and focused ad text. This should attract higher click-throughs. Review these changes every couple of weeks before you launch your new website or make the restructure changes. The aim is to make these changes gradually. If you are launching a new website, you need to pause old ads and write new ones. Even if the old ads are paused, AdWords will still acknowledge their presence and this will aid the re-build of your quality score. So, rather than changing your existing ads, pause them and write new ones. If you require increased search volume, carry out keyword research to add new terms. Again, do this well in advance of the launch. You can also temporarily increase your keyword bids. Your ad position is going to drop so by increasing bids you can increase volume and, for a time, increase the click-through rate. However Google is aware of this tactic and will take this into account when assessing a Quality Score. Be patient. It will take a little time for the account to readjust and gain back its Quality Score. To help you through challenges with your PPC account contact Click Consult.
Tags: google, Internet Marketing, online advertising, Pay Per Click (PPC), pay per click advertising, pay per click campaign, PPC, PPC campaign, Quality Score
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