email spam
Spam – the pain of email marketing
Spam violates the Acceptable Use Policy of all Internet Service Providers who vary in their willingness or their ability to enforce it. While some actively enforce their terms and actually terminate those guilty of spamming, other lack adequate resources, whether personnel or technical, for enforcement. Still some others are reluctant to enforce restrictions against profitable clients. Because unsolicited mail is cheap to send and potential profits are high, only strict legal enforcement can stop spam. The Coalition Against Unsolicited Commercial Email, or CAUCE notes that “Today, much of the spam volume is sent by career criminals and malicious hackers who wont stop until they are all rounded up and put in jail”. All the countries that represent the European Union have passed laws that specifically target spam and Article 13 of the European Union Directive on Privacy and Electronic Communications (2002/58/EC) provides that the these countries will “take appropriate measures to ensure that unsolicited communications for the purposes of direct marketing are not allowed either without the consent of the subscribers concerned or in respect of subscribers who do not wish to receive these communications, the choice between these options to be determined by national legislation”. Legislative efforts are either ineffective or counter-productive for example, the CAN-SPAM Act of 2003 stipulates that each message has to include “opt out” measures, but it is widely believe that opt out messages are unwise and all they do is tell the spammer that they have in actual fact reached an active email. So, opt out is counter productive in the sense that recipients who are aware of the risks of opting out will decline to do so and that opt out message will provide spammers with the information they are looking for. Ethical email marketing is the way forward. By only sending newsworthy and solicited mail, you can help in the fight against email marketing's poor reputation and a great way to ensure that your campaign runs smoothly is to bring in a reputable internet marketing agency to manage it for you.
Tags: email campaign, Email Marketing, email spam, email spammers, ethical emails
The Dark Side Of E-mail Marketing
While there are many companies who use email marketing in an ethical way to communicate with existing clients, there are those who send unsolicited bulk email, commonly known as spam. While those who administer internet systems are responsible for dealing with abuse of the net, they are not responsible for dealing with abuse on the net, so while they will tackle spam quite vehemently, they prefer to have the legal system deal with issues such as libel or infringement to trademarks. Illicit, or unlawful email marketing actually predates legitimate email marketing where is was not allowed to use the internet for commercial purposes, this has resulted in today’s uphill battle by those who are trying to establish themselves as a bona fide business in the email marketing industry. It is difficult to distinguish between legitimate and spam email marketing because many spammers present themselves as legitimate operators and because of political groups pressurising legislatures to legalise certain activities which internet operators consider spamming. For example, sending ‘opt out’ unsolicited emails. Also, the sheer volume of spam has confused some users who cannot separate spam from legitimate emails. One method proving effective and in favour of legitimate email marketing companies is to add a double opt in which requires that the recipient manually confirm their request for information by clicking on a unique link and then typing in a unique identifying code.
Tags: anti-spam, email campaigns, email spam, spam emails
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign email lists Email Marketing email marketing campaign email newsletter email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click campaign PPC PPC ads ppc advertising PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) SEO SEO campaign SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Recent Posts
Finding A Standard Format For PRs
More Ways To Get One Way Links
Getting A Winning Quality Score
Accessibility Matters In Web Development
Blog Categories
Blog Archives
