email marketing campaign
What Is Opt-in Email Marketing?
One of the terms currently floating around the web marketing industry is ‘opt-in.’ It sounds like a positive thing, and usually it is. It’s important to be aware of what opt-in is, how it affects email marketing, and how it can be used as part of your internet marketing campaign. An opt-in email list is essentially what it sounds like. Customers have opted to be in for the emails you’re going to send them. The real definition of opt-in is slightly more complicated than this, however, and a lot of businesses fail to grasp it. For an email marketing list to really be opt-in, the customer has to have agreed to receive the specific type of communication you’re sending. This means that when customers subscribe to your discount coupon list, they’re not going to be interested in your newsletter. Newsletter subscribers have not signed up to be sent seasonal brochures. Fail to observe those boundaries, and you no longer have an opt-in email list. Why is an opt-in email marketing list a good thing? Studies have shown that email marketing campaigns using opt-in lists tend to be more successful than general email marketing, and you can discuss this with our team at Click Consult. The need for approval on email lists is understandable. If your customers know they are going to hear from you, they’re more likely to read your emails. If they have never heard of you before, they’re going to dump your emails in the junk folder. Consider opt-in email lists for your campaign.
Tags: anti-spam emails, email marketing campaign, ethical email marketing strategy, opt-in emails
Retyping Can Save Your Email List
Typos happen to everyone. No matter how long you’ve been a touch typist, it’s likely that you still rely on the spelling and autocorrect functions in your Word program to cover up your mistakes. In the general public, not everyone can touch type. Typos happen all the time. Are you going to let them ruin the integrity of your email marketing list? Registration and subscription are very common forms of gathering addresses for email marketing campaigns. This kind of address gathering method produces some highly effective lists, because the people on them have chosen to receive your email marketing. This means a significant increase in reader rates compared to bought lists. You can discuss the pros and cons of various email gathering systems with us at internet marketing company Click Consult. Registration and subscription come with their own complications, and typos are one of them. How to get around typos The best method for avoiding typographical errors is to require subscribers to re-type their email address. This ensures that the address is correct and reduces the risk of bounce-backs when you do send out your marketing emails. Requiring re-typing does come with a risk of its own. Studies have shown that subscription rates fall with every extra field to be filled out in the registration form. Adding a second email field can reduce subscription rates, but in the end this may be worthwhile. There’s nothing more frustrating than a huge bounce-back list after an email campaign. Reduce yours with a simple ‘retype here.’
Tags: email content, email marketing campaign, getting email subsciptions, sending out marketing emails, writing emails
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