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effective web design

Using Curves In Web Design

posted on: August 10th, 2010

The majority of web designs use shapes consisting of straight lines, yet there are endless possibilities for curves. Even those sites which mainly employ straight edges are often tempted to round off corners here and there. It all boils down to fashion, with different styles becoming popular at different times. However, curves signify very different meanings from straight edges, and understanding this can lead to better designs being created for websites where a particular feel is needed. Straight lines themselves can vary in meaning, with a diagonal line appearing unbalanced with a risk of falling, which conveys movement when compared to its static, horizontal alternative. Jagged lines can seem aggressive, or full of energy, while the vertical and horizontal sides of rectangles convey containment, balance, order and stability. Thicker lines seem solid while thinner variations are more sensitive and fragile. Curves, on the other hand, are sinuous and soft, echoing random forms in nature. They can add a sense of comfort, peacefulness and grace to a design, or more of a feeling of movement, depending on how restless the curves appear. Curves are less predictable than straight lines and can give a web design a more artistic look than a series of regular boxes. Depending on how they are drawn, curves can be used to achieve a web design that is restful to the eye. At web marketing company Click Consult, we vary the shapes in our designs to stay ahead of the curve, while always making sure that we create a look that suits the client's needs.

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The Hidden Added Value In Web Design

posted on: June 3rd, 2010

For the web designer, it can be tricky charging clients by the hour for design work, because of the difficulty in estimating how long it will take to come up with the perfect concept for a brief. The web development process initially requires hours of thought in order to generate ideas, and this time could be spent walking in the countryside, in the studio scribbling on paper, or even while leafing through an art book. Although on rare occasions the time taken for inspiration to strike is shorter than expected, usually clients end up getting far more for their money. An able designer cares about each project, because its success reflects upon their abilities, and because web design is what interests them. The design process may be long and involved, with the designer mulling over possibilities while eating, bathing, and perhaps even while sleeping. Charging by the hour does not really fit the way design work is generated, but it is probably the best method available for most projects. In addition the client is paying for the designer's years of education and experience, all of which are brought to bear upon the website design process. Another part of the equation is the designer's ability to produce results that meet the requirements of a given brief. As designers will usually have proved they can do this time after time, the client is more or less assured of a suitable outcome. At Click Consult, our experienced web designers know how to come up with the perfect design for your website, to ensure that your internet marketing campaign is maximised to its full potential.

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