creative pay per click
How To Boost Traffic
If you have a goal to increase sales, sign ups or leads by encouraging more traffic to your website you will get much closer to achieving your goal. Here are some ways you can drive new traffic to the site without spending more budget on your PPC campaign. This will then lead to increased leads and higher revenue when you embark on your web marketing venture. Cease your ad text testing for a time If you are at the end of the month you can drive more traffic by temporarily pausing ad text testing. Leave only the top performing ad to run to attract high levels of traffic. Once the next month begins you can un-pause the ad texts and start testing again. Separate content network One way of increasing traffic is to switch off the content network for your sponsored search. Then you can create a new campaign using only the content network. Use general keywords and assess which sites are driving the most traffic by accessing the content network placement report. Add all match types If currently you do not apply all match types in Google then it is recommended to do so. This includes exact, broad and phrase. You don’t have to separate them into different ad groups but you will probably get a better click though rate if you do. Keyword Tools Use the keyword tool monthly to add new keywords. As more people use Google and Yahoo to search the more keywords will be added to the keyword list in keyword tools. At Click Consult we can help with all your pay per click advertising.
Tags: Boost PPC traffic, creative pay per click, Keyword tools and PPC, Pay Per Click (PPC), Pay per click ads, PPC, PPC ads, PPC campaign, web marketing
Keep International Campaigns Targeted
With international markets playing an ever-increasingly important role in PPC advertising it’s time to understand how you can ensure your PPC campaign settings are set correctly to get the best results. Here are some tips from us at Click Consult on how you can optimise your international PPC campaigns: Identify which campaigns in which countries generate the best leads whilst having a low CPL. You can do this by running a report to show geographic results in AdWords. Then revise any campaigns that are underperforming and create campaigns for any countries that you have missed. Think about what languages you would like to target. You may initially opt to select only English. This will help to keep a high Quality Score and prevent English ads being shown in response to foreign keywords. This can have a negative impact on the score due to the keywords being in another language to the landing pages and ads. You may also choose to ditch the broad match and opt for target phrase match instead. This gives you greater control. There is a Google translation tool which can help you to create ads in different languages but you may struggle to maintain control of your PPC message this way and translations are not always accurate. By keeping your ads targeted you have a better chance of getting top results. At Click Consult, we can help companies of all manner of sizes create focused international and domestic pay per click campaigns.
Tags: creative pay per click, International PPC, Internet Marketing, online advertising, pay per click campaign, PPC campaign, Targeting PPC internationally
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