Internet Marketing Blog » advertising through press releases

The ‘Newsworthy’ Test For Online Press Releases

John — Mon, 15 Mar 2010 08:00:27 +0000

An online press release is traditionally intended for the press. That means news. Although the possibilities for an online press release go well beyond the traditional news makers, news is still central to online press releases. For your press release to be considered news, it needs to contain something newsworthy.

Newsworthy events happen to a business more often than you might think, but it often takes a fair bit of thinking before the average business event can be turned into something newsworthy. The help of a professional can be extremely useful when you’re looking for a newsworthy angle for your online press release, and you can talk to us at Click Consult.

The writing of a press release also needs to take on the news style. This means answering the five W’s – the what, where, who, when and why, in the early stages of the press release, and avoiding any sort of language that seems like advertising.

There are a few tests you can put your online press release under to ensure that you’re taking the right approach. The first is to read a series of news articles from the publications to which you will be submitting the press release. If the writing style of your internet marketing press release is similar, you’re probably on the right track. The second is to hand the press release over to a colleague who is unconnected with your business and can give an honest opinion whether they think it works. Their honest opinion is valuable, as it’s likely to resemble the opinion of the average internet user.

Online press releases are easy to handle

Susie — Wed, 14 Oct 2009 08:08:29 +0000

One good thing about an online press release is that it is very easy to handle in the sense that you have enough leg room to play around with it so that it says exactly what you want it to say.

This easy to handle method includes an ability to blend colours, if appropriate to your press release. It is also important to note that you can go beyond colours and add animation to an online press release, something which cannot be achieved when working with a traditional print advert, where there is very little – if any – control.

Distribution is easier with online press releases

Distribution of online press releases is light years ahead of the traditional print newspaper press release, as it has to go through a printing process while with the electronic press release is done at the click of a button. It is also important to note that online press releases can be directed to a vast number of intended recipients.

This is not the case when dealing with other types of press releases which have to follow the normal newspaper procedures and may take some time before it reaches its destination. Reaching an audience faster gives you an edge over your competitors.

It is what we at Click Consult always emphasise. You should make sure that a press release gives you an edge over the competitors. It is also important to note that having online press releases also allows your organisation to have some links which will also increase traffic as many people would follow the links.

Why should you take your press release online?

Susie — Fri, 09 Oct 2009 08:05:50 +0000

There are some obvious advantages which come with having an online press release and in some cases the benefits are not realised overnight. Our professional advice at Click Consult is that there are a number of advantages which come with having an online press release and there has to a be a systematic way of doing things if one is to succeed in realizing them.

Company visibility can increase as a result on an online press release

It is a fact that if you have an online press release, then this will increase your company visibility online. This will make you easily get picked up by traffic sources such as Google, Yahoo and MSN. This means that those who search for companies using certain keywords are likely to pick your organisation ahead of the competition.

It is also possible to enhance your brand dominance and visibility by embedding graphics such as pictures and videos. This will make the press release more informative. This has long term benefits especially in terms of the way the brand is viewed as it would have established a very solid base.

It is also important to make sure that there is qualified and targeted traffic to the site and this can only be achieved with such instruments as an online press release. It is important to make sure one is very much aware of some of the benefits which may come as a result of the use of online press releases so that they would be able to take full advantage.

Beneficial reading

Susie — Tue, 15 Sep 2009 08:18:18 +0000

Online press releases have quickly grown as a favourite way to create visibility and get noticed. It has easily become the most used and easiest internet marketing tool available to companies. The best part is that you do not even have to have something newsworthy to shout about. You just need to know exactly how to manipulate something annual or ordinary into something sensational or interesting. Online press releases hold great benefits for your company or business.

The overall aim of a press release is to gain something from your efforts. So what exactly do you stand to benefit from publishing an online press release? First and foremost, a press release gets your name out there so that people will know who you are and what you offer. But that is not where the buck stops for beneficial press releases.

Benefiting from it all

Every link that you add to your press release acts as a backlink to your website. Backlinks serve you well in upping your page ranking in the search results. This pushes the visibility of your website up, and the more visible you are the better for your business.

When you publish an online press release with a reputable and world-renowned online site you are in the premium seats. This grants you instant recognition and credibility through that site.

Press releases are a great way to score some extra publicity without having to fork out a fortune for it. You just need to please your readers and leave them wanting more. This means that they will visit your website and, hopefully, generate business for you.

Press release errors to avoid

Susie — Thu, 10 Sep 2009 08:23:38 +0000

Utilising the power of a press release can be a huge advantage to your company or business. A press release is one of the easiest ways to generate publicity and credibility for you.

The problem is that as the press release market becomes more and more competitive and as more companies enter the fray, you need to step up your game to keep ahead. There are four press release killers that you need to avoid at all costs.

Saving face

Putting out a bad press release is just as bad as publishing damaging information about your own company. One bad press release is all it takes to alienate hundreds of readers from ever paying attention to what you have to say again. The first mistake that many people make is to turn their online press releases into a blatant advertisement. Your audience does not want to read an advertisement, they want something informative, interesting and worth their time.

You need to give them reason to invest their time into reading your press release. The other mistake is going to the opposite side of the scale and not advertising at all in your copy. You need to strike the perfect balance between being informative and advertising.

The third mistake is to be infrequent with your press releases. You need to keep feeding your audiences regularly in order to keep them interested. Once every six months just won’t cut it in cyberspace. Keep quiet for too long and you will disappear into oblivion.

The last mistake you really need to avoid is bad timing. Keep your press releases relevant to the current goings on in the news world so that people will want to read it.