Search Engine Optimisation Glossary
SEO Glossary Terms: Sandbox
The term sandbox is used in various aspects of SEO and online marketing, but in this respect we are referring to the Google Sandbox that new websites and new links have to endure before their efforts and rewards are truly recognised. The Sandbox is so named because it is an area where Google is said to let new websites play until they can prove they're worthy of playing in the main playground. For the SEO, the sandbox effect is quite real, although different sites experience seemingly different lengths of time in this state of index purgatory. Also, the actual effect of the sandbox will depend largely on how organic your SEO is and the competitiveness of the keywords you target. With ultra competitive keywords, it may not be the sandbox effect but simply that it takes time to compete for these keywords. Reports from different websites do vary, but estimates range from several weeks to several months languishing in the lower echelons of the search results. The reality is that some SEO campaigns can take time to have a genuinely beneficial effect and there are some techniques that can help avoid the negative impacts of the SEO sandbox phenomenon. Google attempts to discern between low and high quality sites as well as those that are likely to disappear overnight compared to those that will stick it out for the long haul. Buying an existing domain name with traffic, building a reasonable number of links early in an SEO campaign, and registering hosting and domains for an extended period can all help.
SEO Glossary Terms: Anchor Text
The anchor text is the section of an HTML link that is located between the close and end HTML tags. It is the part of the link that is seen on your web page by readers and the words that are usually underlined and clickable within the main body of content. When building SEO links to a web page, it is important to try and gain some level of control over the SEO anchor text that is used in inbound links because this can help to improve rankings for specific, relevant keywords. Controlling the anchor text isn't necessarily an easy task. There are many ways of building SEO links for a page, and while some allow complete control, there is almost always an element of SEO link building that is left to chance. One area where this is especially true is in the generation of organic links, or those that offered naturally and freely by other websites without any intervention on you part. Organic links are great to have but difficult to generate. Very high quality and unique content is essential, but so to is generating traffic to that page that will include other website owners. Once this occurs, many site owners will use either their own brief description, the title of the page, or your website name when writing the SEO link anchor text. Ensure that these are all keyword optimised and consider offering your own HTML linking code on the relevant pages of your site in order to keep even more control.
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign email lists Email Marketing email marketing campaign email newsletter email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click campaign PPC PPC ads ppc advertising PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) SEO SEO campaign SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Recent Posts
Finding A Standard Format For PRs
More Ways To Get One Way Links
Getting A Winning Quality Score
Accessibility Matters In Web Development
Blog Categories
Blog Archives
