Click Consult - Internet Marketing

On Page Search Engine Optimisation

Adding Hyperlinks To Keywords

posted on: May 28th, 2010

When writing content it is well known that ensuring the text is relevant to the websites keywords is crucial to your search engine optimisation efforts. By ensuring that every page of content makes a reference to the keywords you can develop the page’s relevance and ultimately create greater relevancy for your site. One way of reaping the rewards of adding in keywords is to include a hyperlink to a minimum of one keyword on every page. When you add a link to a page that is extremely relevant to the main text the page is more likely to be connected to that keyword by search engines. This in turn ensure the search engines can find the relevant information easily. Although it is the norm for sites to focus on four to five keywords some sites can have ten or more making adding links a real hassle particularly if the links are added after reams of content has already written. If this is the case then you can utilise the benefits of automatic keyword linking tools. WordPress has a plug-in called SEO Smart Links that can be very useful in these instances. SEO Smart Links gives the administrator the ability to add several keywords and a URL for each one. The plug-in then adds a link to every keyword automatically as the page is accessed by a search engine or visitor. At Click Consult we can provide advice on all elements of SEO and can help you to develop winning results.

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Tips For On Page Search Engine Optimisation

posted on: December 10th, 2009

As you may know search engine optimisation is made up of basic principles which will form the basis of a successful campaign to achieve high rankings.  These include on page optimisation and link development. On page optimisation is a major principle and relates to the website architecture that holds together all variables under the on page optimisation.  Website architecture is used to describe the main structure of your website in accordance with the amount of page levels built in.  This can also be seen as the amount of sub levels that your website has linked into your homepage.  A common structure used by web developers is an architecture framework consisting of three levels.  For example: - Homepage - Category level - Product level The main structure of a website is made up of several pages all interconnected by a series of links that join the page you are viewing to others that you intend to visit.  This linking is created by using link anchors.  If you have developed a linking structure that is organised and hierarchical then the link anchors will be known as breadcrumb trails.  In conclusion, if you are designing a website, focus on developing a structure made up of three well linked levels.  This ensures that categories and products rank higher and will be found easily by users and search engines. For more ideas on how you can use an array of SEO techniques to increase your search engine rankings speak to us at Click Consult.

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