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Making Long Tail Searches Work For You

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Filed under: About Search Engine Optimisation (SEO) by James @ 9:02 am

An effective way to improve your search engine optimisation is to set up your website to cater for long tail searches.  In a previous article we have discussed how using blogs and forums can help you to increase traffic for this type of search.

Use a forum if you already experience a large amount of traffic.  Getting a forum underway can be a challenge at the best of times but with larger volumes of visitors you’ll stand a better chance. If numbers are smaller then use blogs.  You will have to write the content yourself, but this makes it easier to control, and with quality research you’ll find topics that relate to your visitors and attract long tail searches.

When you’ve adapted your search engine optimisation for long tail searches keep track on your rankings.  You may find that some pages might be slow to take off.  Monitor this and identify why competitor pages are ranked higher.  It could be due to links, so focus on building more on inner pages.  However, you won’t need too many to increase your rankings with long tail searches.

The big question is whether long tail searches actually give positive results.  The quick answer is yes!  You only need to look at how well Yahoo! Answers has done to see the proof.  Yahoo! Answers is all over the web now offering users a great way to ask questions and creating a mass of traffic.

SEO can be time consuming, so if you need help then contact us at Click Consult.

Related posts:

  1. Optimising For Long Tail Searches
    There are two standard ways to optimise your site to accommodate long tail searches.  The first method ensures that you stick to the key principles of search engine optimisation.  This means that you need to ensure that inner pages are fully optimised in order to deal with long tail searches. ...
  2. Weaving Major Keyword Phrases Into Blogs
    As part of your search marketing and search engine optimisation campaign, you keep a steady flow of new articles and informative blogs uploading to your website.  You have a detailed list of keywords with a top list of major ones that apply to the site as a whole.  Now, the...
  3. Long Tail Keywords Get You Higher
    What are long tail keywords? They are phrases rather than single words, generally up to four words long. Phrases are more descriptive than single keywords and will result in more specific search results. For instance, “Russian” will get you 416 million results on Bing and the sites listed at the...
  4. Pay Attention To Your Navigational Structure
    If you are designing a new website or redesigning an existing one make sure you consider the navigational structure of the site.  By making certain improvements you can increase your access via longtail keyword searches and ensure your SEO campaign is more successful. You need to aim to create as...
  5. Using Long Tail Keywords
    To put it simply, long tail keywords are those highly specific keywords that occasionally crop up in your server data logs or website analytics as having produced a visitor. Individually they may only ever receive one or two visitors but when considered together they can generate a lot of traffic...

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This entry was posted on Wednesday, December 23rd, 2009 at 9:02 am. You can follow any responses to this entry through the RSS feed.

Responses to “Making Long Tail Searches Work For You”

  1. Annette, SEM manager Says:

    Thanks, that’s a great post. I will have to try optimizing for long tail searches. thanks for pointing some tips on where to start!

  2. Optimising For Long Tail Searches - About Search Engine Optimisation (SEO) - Click Consult Internet Marketing Blog Says:

    [...] or is it ‘children’s birthday party’?  Check if the phrase has been used in the meta title and that have you got enough content.  Don’t fall into the eCommerce trap of have mainly images on the page, you’ll need to [...]

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