About Search Engine Optimisation (SEO)
How To Avoid Duplication Issues
(1 votes, average: 3.00 out of 5)Filed under: About Search Engine Optimisation (SEO) by Dan Taylor @ 9:01 am
At Click Consult we have worked with many sites that have issues with duplicate content. If a search engine detects this within your website, you can be penalised for it and will receive a lower ranking in the SERPs.
These issues are a common pitfall in SEO so here are some of the most common issues and ways to resolve them:
Issue 1
One of the top duplication problems is known as canonicalisation. This happens when ‘www’ is removed from a website URL resulting in a duplication with the site which has the www.
Solution
To get around this, the most effective way is to use the 301 redirect to the version of the website with the www. In some cases this might not be possible so here you can use the rel=canonical tag. If that fails try using Google Webmaster Tools to set the preferred domain.
Issue 2
When you submit a site to a directory, you can make the mistake of entering text from your main website as a description. This may seem like a simple way to add descriptive text in the directories but Google will automatically see this as a duplication, particularly if a large block of text is copied.
Solution
The solution is simple – use unique text for descriptive content and check it does not appear on your site or any other sites.
You can use tools available to double check you are using original text. ‘CopyScape’ is a great tool for double checking your content and will quickly identify any issues when you are adding text to directories.
For more help and advice on search engine optimisation contact us at Click Consult.
Related posts:
- Use Google News to market your website
A fantastic way of maximising your SEO is to get into Google News. Here are some tips on how to do it: Sitemaps: you’ll find it easier to get into Google News with an up to date and relevant sitemap fully completed with static URLs and dates. By using Wordpress... - Google Email phishing Scam Attack
Over Easter, many adwords advertisers opened their inbox to find Easter gifts from Google. Card payment failures, disapproved ads and payment details requiring updates all appeared to flood in while we were having Easter dinner. Quickly, details were checked and links were clicked as PPC advertisers panicked at the though... - Google and TV the Final frontier of Interactive Media
The reach of Google's advertising programs is immense. The current options available through the ad centre as follows. Search – The small text ads that have become the life blood of modern search engines. Placing the ad righting front of the consumer when they are looking for it. Content –... - Google not evil, but unfair
As we all know, Google's informal corporate motto is “DON'T BE EVIL”. We could argue day and night about what not being evil means, but opinions never bring consensus nor solution – I prefer to look at facts, for example Google's own policies. Let's start with DOUBLE SERVING. As one... - Is It Time Google Changed Their Editorial Team?
While working as a PPC Campaign Manager it really baffles me sometimes that Google don’t always enforce the policies they are so fond of informing us about. The recent change in their gambling policy has seen advertisers now being allowed to bid on gambling related terms. At a former employer...
Tags: Google Webmaster Tools, Internet Marketing, online advertising, Search Engine Optimisation (SEO), search engine rankings, SEO
Learn more about Search Engine Optimisation.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Tuesday, November 24th, 2009 at 9:01 am. You can follow any responses to this entry through the RSS feed.
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate agency affiliate basics affiliate campaign Affiliate Marketing Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign email lists Email Marketing email marketing campaign email newsletter email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click ad pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) SEO SEO campaign SEO press releases SEO Tips Web Design Web Design Tips web dev web development website design writing press releases
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Recent Posts
Online Press Releases And Social Media
Give Your PPC Campaigns An Overhaul
Be One Step Ahead
Financial Freedom 101
Blog Categories
Blog Archives
