About Search Engine Optimisation (SEO)
Understanding Search Engines Helps You Understand SEO
(No Ratings Yet)Filed under: About Search Engine Optimisation (SEO) by Dan @ 10:03 am
Successful SEO means first identifying what search engines want and then optimising both the on page and off page elements of each individual web page in order to meet these demands. While very few precise details of search engine algorithms are known for definite, since the search engines treat them as a closely guarded secret, benchmarking and testing as well as thorough research has led to the understanding of what the search engines require.
Before we can even begin to calculate the search engine's requirements, an SEO service needs to understand the role of the search engine and how they effectively fulfil this role when creating their search engine result pages.
The aim of most search engines is to generate a list of high quality and relevant web pages that are relevant to a user's search. As such, SEO is the science of creating a web page that meets these exacting standards in order to rank highly in the search engines results.
Spiders, or software applications, are used by the search engines in order to crawl the web travelling from one page to another via the links on those pages. As they do this they record pieces of information from both the linking page and the resulting page as well as the link itself.
Algorithms are then used in order to calculate the value of each individual page and assign them a ranking in the search results for a particular keyword; keywords which are determined by on page content and the anchor text of inbound links.
The result of this is the search engine result page that is displayed to users when they conduct a search for a specific keyword and the aim of a good SEO campaign is to rank as highly as possible in the search engine result pages for keywords most relevant to that page.
Related posts:
- Understanding Search Engines Part 5: Search Engine Result Pages
Understanding the role of search engines and how they use spiders and algorithms to help create their index leads us towards SEO solutions that have proven successful for many web pages and websites. When users search the index they are presented with a list of relevant pages sorted in order... - Understanding Search Engines Part 4: Algorithms
In order to determine which pages rank where in their result pages, search engines collect a variety of on page and off page information related to those pages. They then use complex algorithms to assign each page a ranking for a given keyword. When the results page is displayed, pages... - Understanding Search Engines Part 3: Links
Once you start to study SEO you will no doubt be bombarded with information regarding links and how they are the currency of the Internet. At the most basic level, the more links a web page has the better it will perform in the search engines, although search engines use... - Understanding Search Engines Part 2: Keywords
Search engines index web pages by deploying spiders to follow links from other web pages. During the indexing process the search engine also records relevant information pertaining to each page. Keywords are one such area and search engines judge the relevant keywords for a page in several different ways before... - Understanding Search Engines Part 1: Indexing
SEO is the on page and off page optimisation of a web page in order that it ranks high enough in the search engines to direct traffic from the result pages. There are no short cuts and for the new SEO a big part of any SEO project is first...
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