About Search Engine Optimisation (SEO)
SEO Link Structure And Page Ranking
(No Ratings Yet)Filed under: About Search Engine Optimisation (SEO) by Dan @ 9:23 am
The page ranking game is the fiercest and fastest paced in the game of online marketing. The goal is to get your website listed as high as possible to make you totally visible to any searchers who show interest in whatever products and services you offer. An important part of SEO is creating good back links and this can be a huge asset to you if used correctly. This count for any links you receive from other webmasters and domains as well.
Each quality link is important to boost page ranking
An interesting factor that many people do not realise is that you actually benefit twice from each link. The first time is when you get PageRank weight points as calculated by the Google PageRank algorithm. The second time the link benefits you is that it gives added boost to your ranking from the actual keywords that you have put inside the anchor text you used for that specific link.
It is not true that domain names get a special weight from the algorithm. The reason why domain names normally have such a good ranking and often rank number one, is thanks to the links. When the link anchor text contains your domain name it will boost you tremendously.
No one can afford to miss out on the opportunity to boost page ranking, so utilize it by placing your keywords instead of your domain name in your back links. Link structure is of such importance that in most cases it is better to leave this part of SEO in the capable hands of a highly experienced SEO consultant who knows exactly how to create the links your website needs.
Related posts:
- Understanding Search Engines Part 2: Keywords
Search engines index web pages by deploying spiders to follow links from other web pages. During the indexing process the search engine also records relevant information pertaining to each page. Keywords are one such area and search engines judge the relevant keywords for a page in several different ways before... - Link Text The SEO Companion
Search engines have evolved and learn as they go along. What this means is that they do not blindly accept information presented to them from all the millions of websites that are active on the Web. Humans are forever trying to outwit the search engines and find clever ways and... - The Irrelevance Of Google Page Rank
Google PageRank is a numerical measurement of a page's links and general quality, as judged by search engine algorithms. It is possible to view the PageRank of a page by using various online tools or the Google toolbar. For various reasons, though, it provides little value as a measurement of... - How Does A Website Get A High Ranking?
At Click Consult we get to work with websites that enjoy high rankings in the SERPs and those that are finding it difficult to be ranked at all. No matter where your website is ranking, you will have competitors that you need to be one step ahead of and developing... - SEO Glossary Terms: Anchor Text
The anchor text is the section of an HTML link that is located between the close and end HTML tags. It is the part of the link that is seen on your web page by readers and the words that are usually underlined and clickable within the main body of...
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