Search Engine Optimisation (SEO)
Search Engine Marketing – A Numbers Matter
It isn't enough to launch an internet marketing campaign then sit back and wait for the customers to roll in. The internet marketer has to carefully watch their campaigns to ensure they're winning customers, rather than losing cash. Here are four basic figures you should watch on a daily basis. * Your average position in the search engine rankings: if your site isn't in the top ten search results for your keywords, it's time to have a think about either your keyword choices, or your campaign budget. * If you're paying for prominent adverts on a page, you should be seeing a healthy click-through rate. If you fail to get beyond 5%, then you need to look seriously at your advertising copy, the offer you're presenting, or even your domain name. Less than 5% means that these are out of sync with your keywords. * Look closely at the cost of your keywords, and the conversion rate you get from them. You should be able to weed out any keywords that are costing you money. High volume keywords come at a high cost, if you make the mistake of choosing high volume keywords that don't relate directly to your campaign, they'll cost you even more. * How many visitors convert to buyers? How many visitors complete a contact form? You should monitor closely the number of visitors that convert to confirmed contacts and sale. At Click Consult we can help ensure that the numbers make sense, and that your web marketing campaign represents a worthwhile investment.
Tags: cick-through rate, conversion rates, keyword choices, tracking keyword performance
Directory Submissions – Helping You Avoid The Wrong Choices
Submitting to web directories is an invaluable aspect of gaining, and keeping, good search engine rankings. Yet how does the internet marketing professional know which directories it is wise to submit to, and which directories are best avoided? It is essential to put quality before quantity when considering internet directory listings. There are a number of factors that can help you spot a directory that may well be a waste of time. Each of these may not be an important issue when considered on their own, but a combination of them could seriously affect your ranking. Reciprocal links - if a directory needs a link back from you to advertise itself, then you have to ask yourself whether it is putting your time to good use submitting in the first place. If the directory needs to do this to build its own links, then the chances are that it isn’t that useful. Paying for enhanced positions in directories will certainly help you gain more noticeable listing on that site, but many directories that offer that option are not popular with Google. If the directory you are joining takes submissions from anyone and everyone, do you really want to be included? Directories that accept listings for subjects more specific to your particular product or service will earn a more respected place in Google rankings. At web marketing company Click Consult, we can help find the directories that matter to you, your potential customers and the search engines they use.
Tags: Directory submissions, get links with directory submissions, internet directory listings, link building
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