Pay Per Click (PPC)
Tips For Ad Scheduling – Part 3
(No Ratings Yet)Filed under: Pay Per Click (PPC) by Alan @ 9:05 am
Ad scheduling can make a difference to the performance of your PPC campaigns, however, you should take time to consider the best way of introducing ad scheduling before you run it. This article is the final in a series offering guidance on steps that should be taken before ad scheduling starts:
Using auto increase bids
If bids are reduced automatically at hours within the day when your ads are less profitable, it is also possible to increase them in the same way. At peak times when the lead generation is high and traffic is good you can put bid increases in place purely to optimise the amount of PPC revenue generated.
To start ad scheduling, start with your reports. If you need an hourly lead generation report use the Google Analytics reports. If you’re monitoring revenue levels you can access this information via Analytics, selecting the revenue option and then clicking on total revenue. There are small icons on the graphs that will display revenues per hour, per day, per week and per month.
Once you’ve run the reports click on the campaign settings to set up ad scheduling. It’s possible to toggle back and forth from the basic mode where your ads are being paused, either for full days or at certain times. Alternatively you can amend your bids at specific times or on certain days.
When approached well, ad scheduling can really enhance your pay per click ads by reducing unnecessary spend and optimising on conversions during the day.
At Click Consult, we can help set up ad scheduling and improve your PPC campaign.
Related posts:
- Deciding Whether To Use Ad Scheduling
Although ad scheduling isn’t a new addition to PPC there are some pay per click managers that use ad scheduling across all their accounts. Here are some tips for setting up ad scheduling if you think it’s something that could benefit your PPC campaigns. 1. Run the correct reports –... - Tips For Ad Scheduling – Part 1
The concept of ad scheduling or day parting is not a new one in the world of PPC but it is still a widely under-utilised tool. If it’s something that you are considering doing then here are some tips you should read before you switch off your ads or even... - Tips For Ad Scheduling – Part 2
Before you decide to change your ad scheduling it’s best to do some investigation first to ensure it’s the right thing to do. Following on from our previous article here are more great tips on how you should prepare before opting to introduce ad scheduling: Assess multiple metrics On a... - Google Admit Cost Per Click Increase
The volume and growth at Google has been under close scrutiny this and last financial quarter. The main focus has related to the earnings, value and share price of Google and the affects on the advertiser and pay per click marketer have been overlooked. Google announced only a 1.8% increase... - Google Cost Per Clicks Keep Rising
Google announced their profit for the first quarter have increased by 30% to $5.19Bn. A huge amount in anyone's eyes but is it well deserved? This boost in profits has been assisted by the innovations in the Google Apps systems and no doubt helped by the push of sponsored links...
Tags: Ad scheduling and PPC, Ad scheduling tips, Internet Marketing, online advertising, pay per click adverts, pay per click campaign, PPC, PPC ad
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This entry was posted on Tuesday, January 26th, 2010 at 9:05 am. You can follow any responses to this entry through the RSS feed.
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