About Pay Per Click (PPC)
The Right Questions to Ask
(No Ratings Yet)Filed under: About Pay Per Click (PPC) by Laura @ 9:13 am
You may think that by managing your pay per click campaign alone you are saving money on management fees. However, it may be time to think again as hiring an agency can increase your PPC campaign’s performance and save your budget in the long term.
If you’re new to working with a PPC agency you may find the prospect daunting, and feel unsure of what you should be asking and how to identify whether their quotation is inline with their service offering. Here are some basic questions to ask any potential PPC agencies:
1. How is the Google Quality Score Managed?
This is based on ad text, keywords and landing page relevance. They should be aiming to provide you with smaller, targeted ad groups requiring fewer keywords. This then enables the agency to write specific ad text which will in turn increase your click-through rates. Keywords should be contained in the landing pages to ensure relevancy and ultimately increase conversions to sale.
2. What will the agency do first when the account is taken over?
The best response would be to carry out an account restructure or fix incorrect settings.
3. What reporting do they offer?
As a standard, you should be getting reports to outline completed work and also provide you with a concise analysis of the account.
4. Will the agency provide access to Adwords and Google Analytics?
A good agency will set up a Google Analytics account on your behalf and provide access to Adwords. However this should only be to view. Leave changes to the agency.
If you are looking for help with your pay per click campaigns contact us at Click Consult.
Related posts:
- Lazy Landing Pages on Pay Per Click
In my eyes the most important part of any Adwords pay per click campaign is the building of the account. The more research that you carry out the better the pay per click campaign is going to be, there is no room for being lazy on an account. One aspect... - PPC Analytics in the Dark
Anyone with a PPC campaign should have a Google Analytics account setup and linked as a mandatory requirement, in fact scrap that, anyone with a website should have a Google Analytics account. The combination of these two Google tools provides the user with a wealth of information to hand on... - Do All Roads Lead to SEO?
Is PPC merely a stepping stone to SEO? Some people say that PPC is becoming more similar to SEO. The introduction of the quality score, which I have referred to before as Google's reward for advertisers, has opened the door for advertisers to be able to see which keywords perform... - Oi, Google! Leave my PPC Campaign Alone!
Do Google interfere with Pay-Per-Click (PPC) campaigns too much? Recently we had Automatic Matching, where Google takes it upon itself to show your ads for keywords not in your keyword list. We also have the three optimisers: 1) the 'CPA Optimiser' (Google alter your bids in order to achieve your... - Google Quality Score
Google today announced a new addition the quality score algorithm, load time of landing page will now be taken into account. 'Load time' refers to the amount of time it takes for a user to arrive at your functional landing page after clicking your ad. There is some time though...
Tags: adwords, Google Adwords, google analytics, google quality score, Internet Marketing, online advertising, Pay Per Click (PPC), pay per click advertising, pay per click marketing campaign, PPC, Quality Score
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Friday, October 16th, 2009 at 9:13 am. You can follow any responses to this entry through the RSS feed.
Responses to “The Right Questions to Ask”
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
Indeed, PPC campaigns cost a lot of time and the thought of organizing them alone may not seem very friendly. Having an agency handling all the work for you saves you a lot of time. Anyway, i’ve seen also a great tool for PPC campaigns making on ispionage.com. It’s specially created for PPC campaings and does about all stuff from keyword researches to launching campaigns over the internet. It’s very easy to work with it. This really deserves to be checked out.