About Pay Per Click (PPC)
Teasing Your PPC To Death
(No Ratings Yet)Filed under: About Pay Per Click (PPC) by Laura @ 10:11 am
When it comes to advertising, teasing can be a very good thing. That means offering tantalising morsels and glimpses that are completely truthful about your site. What it does not mean is to play on your viewers' emotion, to lie to them, to deceive them or to make false promises.
None of those are good when it comes to pleasing the people you depend on for your bread and butter. What you need to do is become less of a false tease and more of a real one.
Learning how to tease
What many people do not seem to get about pay per click advertising is that the normal tricks of the trade do not work with this specific type of advertising. With other forms of advertising – your website as well – you can tease your visitors into coming to your website or to your store. Once there, your visitors may well find that they are not impressed with what you claimed and what the reality of the situation is.
However, they are already at your store or on your website and they are likely to look around at something else to spend their time while there. This is where these mislead visitors can often still convert to sales for you.
However, for PPC advertising campaigns, this does not work as well. You need to tease visitors with true promises and true glimpses of what you have to offer them. When they get to your landing page, they need to find what they expected, if not more. To tease them and watch them leave is only going to cost you money for every wasted click. Soon, your bank account will be empty and you will not have any more sales than you did before you started your PPC campaign.
Related posts:
- Recession Busting PPC!
PPC advertising is always an integral part of any business marketing, but during times of economic slow down it becomes ever more important. When considering budget cuts and reducing spend, make sure that the correct decision is made over PPC. While cutbacks may seem a good precaution, reducing or stopping... - Successful Santa Does PPC Advertising
There are only 2 month left before Christmas but the calls for Christmas shopping are still weak. Despite the fact that the global market situation this year is quite different, unpredictable and depressing it doesn't mean that people don't want to have a nice Christmas- a major break during the... - Penny teaser
Internet marketing is your biggest and most reliable marketing tool in all its various aspects. All advertising is going to cost you something and it is up to you to make the decision as to which advertising avenue is going to work out the most cost effective. When you look... - Knowledge tips the scales for Affilate success
Knowledge is power; once you have knowledge no-one can take it away from you. This holds true in affiliate marketing as in every other aspect of life. There are two schools of thought concerning affiliate marketing. The one school are eager and enthusiastic about it, while the other school will... - Profiting From Email Opt-In Subscribers
Email marketing may not be as powerful as it once was, considering that it has actually become quite a common occurrence. This means that many businesses tend to let their email marketing fall by the way side or not invest in marketing through email at all anymore. This is a...
Tags: creative pay per click, Internet Marketing, online advertising, Pay Per Click (PPC), pay per click ad, pay per click adverts, PPC, PPC campaign
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Thursday, November 19th, 2009 at 10:11 am. You can follow any responses to this entry through the RSS feed.
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate agency affiliate basics affiliate campaign Affiliate Marketing Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign email lists Email Marketing email marketing campaign email newsletter email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click ad pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) SEO SEO campaign SEO press releases SEO Tips Web Design Web Design Tips web dev web development website design writing press releases
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Recent Posts
Be One Step Ahead
Financial Freedom 101
It’s Not Just About Looking Up And Down
Give Them A Reason To Read Your Email
Blog Categories
Blog Archives
