Quality Score
Real Improvement to Google Quality Score Calculation
(1 votes, average: 5.00 out of 5)Filed under: Quality Score by Nathan @ 12:20 pm
As a PPC campaign manager it is very pleasant to see Google make a change to Adwords that actually will help a PPC advertiser like myself with what seems like little gain for themselves. I feel that while Google are an excellent company at providing the best service to its customers it is constantly finding new ways to get more money from PPC advertisers.
The change to the Quality Score calculation that is now in place basically takes into account the position of your ad against click-through-rate (CTR). Because ads in higher positions tend to have a higher CTR in the past these would accrue a better Quality Score than a potentially more relevant ad below purely because an advertiser has a higher bid. This is now not the case as the fact an ad is in a lower position is taken into account in the CTR part of the Quality Score calculation.
This change leads to the overall aim of preventing PPC advertisers from bidding their way to the top and continuing to reward better quality ads regardless of position a higher quality score. Thanks Google, I often see much less relevant ads appearing above my customers’ ads purely because the competitor can afford a much higher bid, hopefully this will stop happening in the future.
The biggest change that this will make to actual PPC campaign management is when I set new campaigns live. In the past I would also start with a high bid, monitor it very closely and lower it down through the first few days. This would help the campaign gain a good early CTR and start to build a good Quality Score. Now I can start campaigns with lower bids in the knowledge that their average position will be taken into account and Quality Score will still start to build up despite a potentially lower CTR.
Related posts:
- Who wants to ride the Quality Score / CPC See-Saw?
The most difficult part of a new PPC (Pay-Per-Click) campaign is always the start. On those first few days and weeks, you enter into the fray with zero Quality Score (QS) and go up against rivals who have had months or even years to accumulate QS on their PPC campaigns.... - Why Is Quality Score So Important?
Quality score is the basis for measuring the quality and relevance of your ads and therefore your minimum cost per click and page rank. The score is determined by your click through rate, the relevance of your ad text keyword and landing page. Google believe that high quality ads attract... - How Important is Bid Management in PPC?
“Surely once my PPC campaign goes live I can just leave the bids and it will work itself? Why do I need to change bids when I have top position already and that's where I want to be? If I decrease my bids I will lose my top spot”.... - What is Google Quality Score?
It has always been known to everyone within the world of pay per click, but one thing that has really struck me this week while managing my client's accounts is just how much grey area surrounds quality score. First let's look at a brief version of Google's explanation of Quality... - Do All Roads Lead to SEO?
Is PPC merely a stepping stone to SEO? Some people say that PPC is becoming more similar to SEO. The introduction of the quality score, which I have referred to before as Google's reward for advertisers, has opened the door for advertisers to be able to see which keywords perform...
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Monday, November 24th, 2008 at 12:20 pm. You can follow any responses to this entry through the RSS feed.
Responses to “Real Improvement to Google Quality Score Calculation”
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign email lists Email Marketing email marketing campaign email newsletter email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click campaign PPC PPC ads ppc advertising PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) SEO SEO campaign SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Recent Posts
Finding A Standard Format For PRs
More Ways To Get One Way Links
Getting A Winning Quality Score
Accessibility Matters In Web Development
Blog Categories
Blog Archives
This time Google is the giant for online search and its main source of income is the ppc program through which the Google maintains its all process.
Organic listings of websites are also important for major search engines like Google, yahoo and msn as it saves the themes of blame of not just the advertiser tools for marketing. Example: one user types in the search box the information related to railway traveling and in response the search engine produces all traveling related terms. This means that if the matter is not relevant then the user will skip or leave.
[...] Keywords and ads have an accrued performance history and if you make sweeping changes it can negatively affect the PPC account. This means if all your ads in a group are amended your Quality Score may dip. [...]