Quality Score
Freshen Up Your PPC Campaigns
To keep your PPC campaigns fresh and up to date it’s important to keep updating and adding keywords. This will keep you ahead of the game in your market place but a word of warning – it sounds easier to do than it actually is and maintaining momentum can be a challenge. Very quickly you can find that you are duplicating keywords and losing focus on your services and products. It's easy to wander away from relevant keywords so here are some ways you can maintain concentration: Google’s Keyword Suggestion Tool The Keyword Suggestion Tool can be found in the AdWords Tool section. The suggested keywords are generated from data that has been built up from past Google searches. They are just suggestions so keep your website and its products and services in mind at all times so you don’t include something needlessly. The aim should be converting leads so needless amounts of traffic with low conversion rates should be avoided. Search Query Reports in Adwords A search query report shows which searches led to a minimum of one click on an advert. If your campaign is heavy in broad matching they can be useful. Aim to have your top keywords exactly matched to reduce the CPC and increase the Quality Score. You can also identify irrelevant traffic and also reduce irrelevant impressions. Google Insights This tool allows you to examine trends in your keywords and also provides extra information such as breakout keywords and the percentage number of searches carried out over a month. At Click Consult, we help keep our client’s pay per click campaigns ahead of the competition.
Tags: Google Adwords, Internet Marketing, keyword suggestion tool, online advertising, Pay Per Click (PPC), pay per click campaign, PPC, PPC campaign, Quality Score
Pay Per Click Landing Page Optimisation
A well designed website will undoubtedly increase your conversion rates and sales. Professional designs instill trust and create credibility with users. Website design and the relevant use of landing pages can play a big part in creating successful PPC campaigns. By optimizing PPC landing pages you can significantly increase your Quality Score which in turn will improve your ad position for a lesser cost. In addition it can quickly convert more people that use your website. Here are some tips for improving your lead generation: Call to Actions By adding a Call to Action or button and positioning it in a noticeable way on the PPC landing pages, you are more likely to get conversions. You have to tell users what you want from them – don’t assume they will know what to do themselves. Minimal Navigation Good PPC landing pages do not distract users. Take away the left, right or top navigation from the PPC landing pages. Keep it simple with your company logo at the top of the page with a link to the homepage. State All Important Information Clearly People who are searching for a service can be in a hurry. Make sure that they can find all the information they need within the first five seconds. If they can’t they are likely to go elsewhere. Easy to Scan Text Use copy that is concise and to the point. Don’t be tempted to fill your PPC landing pages with reams of industry language. Users need to find information quickly so break up copy into bite-size chunks of information or bullet points. At Click Consult we can help you to develop profitable PPC campaigns. Contact us to find out more.
Tags: Internet Marketing, landing pages, online advertising, Pay Per Click (PPC), pay per click advertising, pay per click campaign, pay per click landing pages, PPC
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