Pay Per Click (PPC) Glossary
PPC Glossary Terms: PPC
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It would be remiss to discuss any glossary terms related to PPC without first defining PPC. Short for Pay Per Click, PPC advertising is a form of online marketing that allows websites to display ads on search engine result pages and publisher websites, usually according to chosen keywords, and is then charged a maximum bid price each time a visitor clicks on the ad to be navigated to their web page.
The advertisements themselves are normally displayed in a separate table on a search results page, titled Sponsored Listings, and this box may appear at the top, the right or the bottom of the results. Publisher websites that join the advertising network may also display the ads on contextually relevant pages and these can appear in any area of the page.
The maximum PPC bid price that is to be paid for each click is determined by the advertiser and while it can vary up to this figure it will never go above it. Advertisers are never required to pay more than they would need to pay in order to get the ad position they choose or are awarded.
Careful PPC campaign management can lead to a beneficial and long term form of marketing and, along with SEO, is widely considered to be one of the most fruitful forms of Internet marketing generating a very positive return on investment. Ensuring that bid prices are low while traffic is high and keywords are targeted will generally lead to the best PPC results.
Related posts:
- Determining Your PPC Cost Per Click
In PPC advertising, you need to set a maximum bid that you are willing to pay per click. This total bid price will help determine the position of your ad although in most cases it won't be necessary to pay this figure. Various factors determine the actual amount you pay,... - PPC Glossary Terms: Bid Price
When establishing a PPC campaign, the advertiser is required to set their maximum bid price for each individual campaign. This can be done according to a preconceived value per visitor or it can be done so that your ad is guaranteed to reach a certain position within the sponsored advertisement... - PPC Bid Management
PPC, or pay per click advertising, allows website owners to generate traffic from search engines using the sponsored listings that are displayed at the top and side of the search results. Some search engines also offer advertisers the opportunity to have their ads displayed on the websites belonging to their... - Measuring Your PPC Return On Investment
Tracking results can help identify areas for improvement in a PPC campaign and is an essential part of your online advertising. Using readily available data you can keep bid costs to a minimum while ensuring that you retain the highest possible level of traffic for your efforts. Poor PPC management,... - Determining Your First Bid Price
Setting up the first PPC advertising campaign for a web page can prove difficult, with one of the most difficult calculations to make being the initial maximum bid price you should use. After all, you don't have any PPC figures to go off and even if you have existing traffic...
Learn more about Pay Per Click.
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