Click Consult - Internet Marketing

Pay Per Click (PPC) Management

Using Negative Keywords To Improve PPC Performance

(No Ratings Yet)

Filed under: Pay Per Click (PPC) Management by Geoff @ 11:29 am

Negative keywords provide an excellent method to avoid less targeted or undesirable traffic in your PPC advertising campaigns. The fact is that even using highly targeted keywords, there will always be a degree of inactivity from visitors. The use of certain additions to your specific keywords can result in visitors that are highly unlikely to make a purchase or perform any other desired actions. By adding these additional keywords as negative keywords, your PPC ad will not be displayed when those keywords are used.

Obvious words such as “free” will not typically lead to a sale, no matter how remarkable you believe your conversion tactics to be. People that are searching for free items or information will usually either find them or find something similar offered freely. If your site is displayed under the sponsored listings when a searcher uses the term free then they will naturally and understandably check your web page to determine whether you offer what they are looking for. As a result you end up paying the click cost with very little or no chance of making a sale.

Some keywords may have ambiguous meanings. Apple or Windows, as very basic examples, have at least two distinct meanings that people may search for and because some searchers only look at the title or the highlighted keywords before they click, qualifying your product or service in the body of the PPC ad will not usually be enough to deter some visitors from costing you a click. Adding a list of negative keywords and phrases can help avoid this.

Related posts:

  1. Using Advanced keyword Techniques To Improve PPC ROI
    Most PPC advertising campaigns use exact keyword matches in order to display your advertisement whenever somebody searches for the precise keyword combination that you bid on. This helps to ensure that all of the keywords you use are properly targeted to the content, services, and products you offer but there...
  2. Turning negative keywords into positive keywords
    One of the main issues that arise when we at Click Consult receive new clients brief is just how many accounts don't use negative keywords. A negative keyword is a kind of matching option that allows you to prevent your ad from appearing when the specific terms are a part...
  3. 5 Common PPC Mistakes To Avoid
    If you get it right then PPC (pay-per-click) advertising can be the most cost effective marketing that a business can undertake. However it is very easy to not PPC get it right straight away, waste money and increase the CPA (cost per conversion). Below are 5 common mistakes that any...
  4. PPC- Turning a negative into a positive
    One of the main issues that arise when we at Click Consult receive new clients brief is just how many accounts don't use negative keywords. A negative keyword is a kind of matching option that allows you to prevent your ad from appearing when the specific terms are a part...
  5. A Dozen Negative Keywords You Can’t Live Without
    Here at Click Consult, we obviously manage a large number of PPC (Pay per Click) campaigns and carry out a lot of negative keyword research. For those of you who don't know, negative keywords eliminate searched phrases you don't want your ad to appear for. A good example would be...

Learn more about Pay Per Click.

Link to us

If you want to link to this blog, copy and paste the following HTML code to your website.

This entry was posted on Wednesday, November 19th, 2008 at 11:29 am. You can follow any responses to this entry through the RSS feed.

Responses to “Using Negative Keywords To Improve PPC Performance”

  1. Amaris Says:

    The main goal of all PPC campaigns is to drive more visitors to a site. So, you should try to think from the perspective of the customer. Ask yourself of what keywords a potential customer would type into the search engines.

  2. Andrew Says:

    When you add negative keywords to your PPC campaigns, your ads will not be served if those words are a part of the user’s search query.

Leave a Reply

Search Blogs

Highest Rated Blogs

Tag Cloud

Recent Posts

Blog Categories

Affiliate Marketing
About Affiliate MarketingAffiliate Marketing Glossary
Affiliate Marketing ManagementAffiliate Marketing Networks
Affiliate Marketing ProgramsAffiliate Marketing Reporting
Affiliate Marketing Set UpAffiliate Marketing Strategy

Audio Podcasts

Click Consult Press Releases

Email Marketing
About Email MarketingEmail Marketing Creation
Email Marketing GlossaryEmail Marketing Management
Email Marketing Reporting

General Industry Blogs
Internet Marketing

Online Press Release (PR)
About Online Press Releases (PR)Online Press Release (PR) Glossary
Online Press Release (PR) ManagementOnline Press Release (PR) Reporting
Online Press Release (PR) Writing

Pay Per Click (PPC)
About Pay Per Click (PPC)Content / Search Advertising
Google AdwordsMicrosoft adCenter
Pay Per Click (PPC) GlossaryPay Per Click (PPC) Management
Pay Per Click (PPC) PoliciesQuality Score
Yahoo! Search Marketing

Search Engine Optimisation (SEO)
About Search Engine Optimisation (SEO)Off Page Search Engine Optimisation
On Page Search Engine OptimisationSearch Engine Optimisation Glossary
Search Engine Optimisation SubmissionsSEO Tips

Video Podcasts

Web Design
About Web DesignContent Management Systems
Web Design GlossaryWeb Design Tips
Web Hosting

Blog Archives

March 2010February 2010
January 2010December 2009
November 2009October 2009
September 2009August 2009
July 2009June 2009
May 2009April 2009
March 2009February 2009
January 2009December 2008
November 2008October 2008
September 2008August 2008
July 2008June 2008
May 2008April 2008
March 2008February 2008
January 2008December 2007
November 2007
Click Consult Resource Centre for PPC, SEO and Internet Marketing
Click Consult TV - Internet Marketing Blog
W3C XHTML Valid W3C CSS Valid W3C WAI  Internet Marketing RSS Feed for Click Consult