Pay Per Click (PPC) Management
The Pay Per Click High Street
(No Ratings Yet)Filed under: Pay Per Click (PPC) Management by Mike @ 11:09 am
One of the most important things to consider with your pay per click campaign is the landing page. It is imperative that your landing page delivers a clear message to the user that what they are searching for you can provide.
The analogy that I like to use is comparing it to your high street shop. Imagine walking into a shop that was cluttered and messy. You weren't able to find what you were looking for or anybody to help. The first thing you are going to do is leave the shop and go down the road to one of their competitors. Your shop needs to be clean and tidy, easy for people to walk around and find what they are looking for, assistants there to help should the customer require.
These all apply to your website and to your pay per click. To get the most benefit out of your pay per click campaign your landing pages need to be effective. You have to make life as easy for the user as possible; the harder they have to work to find something the higher the likelihood of them bouncing away from the site. Deliver your message clearly and concisely, tell users what makes you different and why they should choose you. It is very important to have highly visible contact details running through the site, even have a contact form on every page.
Of course, landing page content differs depending on what you’re advertising. However, whether its and e commerce site looking to make a sale, or a brochure site looking for enquiries the principles are still the same.
Related posts:
- 3 Click Consult tips for PPC Landing Pages
When building PPC campaign I usually spend most of my time getting the campaign structure right to gain a high quality score. Having ad groups that are heavily themed with maximum similarities between keywords and ads will produce a better quality score. However landing pages can affect quality score just... - Big Fish, Little Fish, Pay Per Click
I'd like to talk this week about the way in which companies with smaller advertising budgets should approach pay per click marketing. It's easy given an unlimited budget and a list of keywords to buy your way to the top of the listings. Just look at some of the big... - The Importance of Effective Landing pages
It would be an easy solution for all advertisers who use paid search to send user's through onto their homepage. It is poor practice to link to the homepage if the item that was mentioned in the ad isn't on there. If we have to make the user search around... - Making Your Landing Pages Work for You
There are many ways to increase conversions and sales when running pay per click campaigns, but by making some simple changes to the PPC landing pages you will see some dramatic performance improvements. Follow these guidelines to instantly make your PPC account work harder for you: Fast Loading Your Quality... - The link between landing page load speed and quality score on PPC
News that Google have added another factor into the way they work out their quality score is sure to provide new challenges to those of us within the Pay Per Click industry. Google announced in March that they would now be assessing the time taken for a user to arrive...
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This entry was posted on Wednesday, April 23rd, 2008 at 11:09 am. You can follow any responses to this entry through the RSS feed.
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