Pay Per Click (PPC) Management
The Importance of Negative Keywords on PPC
(No Ratings Yet)Filed under: Pay Per Click (PPC) Management by @ 10:03 am
Running a PPC campaign may seem like a fairly easy process to a lot of Online Marketing savvy people. You simply add some keywords and adverts, set a budget and start running those keywords. Then the money will start to roll in won't it?
Well probably not. You'll probably get a lot of clicks, for a lot of cost with little return, so if that's what you call a successful campaign then good luck. The importance of using negative keywords has never been more relevant than in today's climate of the credit crunch and rising costs of everything from petrol to pasta.
Broad Match is the default setting within the three major search engines – if you upload new keywords and don't change the match type they will automatically be set to Broad match. This benefits the search engine as this keyword match type setting will generate the most traffic on your keyword, thus giving them the potential to make more money from you.
An example of how Broad Match works is as follows: Your keyword is 'cheap trousers'. The following search terms could trigger your advert 'cheap men's trousers', 'cheap kids trousers' and just the term 'cheap trousers'. Broad match works by matching any search term typed by a user that includes your search term. Broad match terms are good for attracting high volumes of general traffic to your website.
However, you may only sell men's trousers on your website and not kids trousers. Therefore you could be getting a lot or irrelevant clicks to your site for the Broad Match term 'cheap trousers' from people searching for 'cheap kids trousers' or even 'cheap women’s trousers'. These clicks will never convert into customers and will waste you money.
The answer is to simply add the negative keywords 'kids' and 'women's'. This would stop the irrelevant traffic and save you money. Of course not just these keywords need to be added as negatives, many more do as well. A specialist agency such as Click Consult is best placed to use their many years of experience to advise you on keyword strategy across the whole of your account. Why not give us a call and see how we can help you today?
Related posts:
- Using Broad Keyword Match In PPC Advertising
Broad keyword match is a term that you will often see when conducting searches, and if you partake in PPC advertising then you will undoubtedly have witnessed it in these circumstances too but what exactly is it and can it benefit your PPC advertising? When we conduct a search on... - Using Advanced keyword Techniques To Improve PPC ROI
Most PPC advertising campaigns use exact keyword matches in order to display your advertisement whenever somebody searches for the precise keyword combination that you bid on. This helps to ensure that all of the keywords you use are properly targeted to the content, services, and products you offer but there... - PPC Analytics in the Dark
Anyone with a PPC campaign should have a Google Analytics account setup and linked as a mandatory requirement, in fact scrap that, anyone with a website should have a Google Analytics account. The combination of these two Google tools provides the user with a wealth of information to hand on... - Can PPC be successful?
Many, like my Head of Search, say that PPC is the future, while others express a complete disbelief and suspicion. So who is right? If you do decide to take a part in online paid marketing think of three evils kings: -Engines (Google, Yahoo & MSN) -Competitors -Fraud You can... - Should we trust broad match?
I always loved matching option as it was a way of exploring a linguistic depth of human thinking. It always made you think why people call things different names while the object only got one? Do people put more experience/expectation into the name than its purpose? Choosing keywords for your...
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Friday, September 26th, 2008 at 10:03 am. You can follow any responses to this entry through the RSS feed.
Responses to “The Importance of Negative Keywords on PPC”
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
Press release is widely used method of marketing your site or any product of your company but your press release should be attractive.
Quotations are very important part of your press release and you can make your PR more interesting and alluring by help of it.
You should use real quota for press release and should not speak loud to write quote because it affects your site’s marketing.
The subject of your press release should be temptation and attractive so that it increases the chances to read your email.
Press release directly affects your site’s page rank and site’s traffic so you should write your entire PR so interested.
[...] you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!Negative keywords provide an excellent method to avoid less targeted or undesirable traffic in your PPC advertising [...]