Pay Per Click (PPC) Management
PPC in the UK – Why You Need A PPC Professional More Than Ever
(No Ratings Yet)Filed under: Pay Per Click (PPC) Management by Dan @ 11:25 am
It’s been two years since I started work as a Pay Per Click (PPC) Account Manager and a lot has changed in that time. With Google celebrating its 10th birthday a few months back, PPC is just a kid, really. It is a very new, very young industry that has changed a lot in the past and will continue to change a lot in the future.
On the 4th of August 2008, I gave some musings on the life of a PPC Campaign Manager. A lot of the issues I mentioned then still linger – PPC campaign managers live and die by their cost per conversion, clients still don’t use the ad preview tool and some people are still unrealistic about their budget.
Budget, in particular, is a big one. The UK has always been a hotbed for PPC and the market in our country has always been more saturated than most. In 2007, 15% of Google’s revenue came from the UK and with every day that passes those companies who haven’t yet got a sponsored links ad in Google search results are starting to do so. As a result, it becomes harder and harder to get PPC ads in a good position on the first page, as more and more companies bid for those positions. Google something that you can buy on Google.co.uk … the sponsored links pages go on forever and add a lot of O’s to Gooooooooooooogle. With more competition, Cost Per Clicks (CPC) increase and this makes a good ROI harder to achieve. Even Google’s much vaunted quality score isn’t reducing CPCs much anymore because companies are cranking their bids up so much to get high up on the first page.
So PPC in the UK is becoming more difficult, but certainly not impossible. PPC campaigns still generate huge volumes and cheap sales/leads, but perhaps now more than ever, it is crucial that your PPC campaign is built and managed by professionals.
Related posts:
- Google Cost Per Clicks Keep Rising
Google announced their profit for the first quarter have increased by 30% to $5.19Bn. A huge amount in anyone's eyes but is it well deserved? This boost in profits has been assisted by the innovations in the Google Apps systems and no doubt helped by the push of sponsored links... - Do All Roads Lead to SEO?
Is PPC merely a stepping stone to SEO? Some people say that PPC is becoming more similar to SEO. The introduction of the quality score, which I have referred to before as Google's reward for advertisers, has opened the door for advertisers to be able to see which keywords perform... - Quality Score And Its Implications On Your PPC Campaign
Quality Score is a metric that Google uses in order to determine the overall quality of your PPC ad and website. A low quality score indicates an ad that needs improving and while you may still acquire some visitors you will have to pay more per click for a similarly... - Google Is A Granny-Lover!
Google is over 9 years old and it will reach double figures in September, 2008. You have to wonder how the Google Accounts from the very start are doing today. On Google, Quality Score is king. The more relevant your ads are; the more keywords you have in ad text;... - Google Adwords – first page bid estimates for PPC
As part of Google's recent changes to their PPC advertising programme AdWords they have changed the information that can be displayed in the keyword status column. The basic information that this column used to show was whether a keyword is 'Active, Paused or Inactive for Search.' A keyword could be...
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Friday, January 23rd, 2009 at 11:25 am. You can follow any responses to this entry through the RSS feed.
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
