Pay Per Click (PPC) Management
Pay Per Click Tracking and Conversions
(No Ratings Yet)Filed under: Pay Per Click (PPC) Management by Dan @ 7:18 am
When people bring campaigns to us as PPC (Pay Per Click) specialists, one thing we always recommend is conversion tracking. Conversion tracking provides the transparency of spend that is so appealing about PPC (Pay Per Click) as a marketing tool. Regardless of this, we often find conversion tracking being mis-placed or used with poor effect.
Google Adwords, Yahoo! Search Marketing and Microsoft Adcenter all have specific conversion tracking systems. While each system differs in execution, all work on the same principle of cookies and a code placed on the conversion page of the web site. This can be the first tripping point for many pay per click advertisers.
The conversion codes supplied by each pay per click platform are different, but all need to be place on the same page to offer usable results. The conversion page is the page the directly follows an action completed by the user, that is valuable to your business. This action is not solely confined to online sale transactions. Conversion tracking can be used to track leads from completed enquiry forms, sign ups to news letters, downloads or even page views.
What is important about this page is that it can only be accessed by the user or potential customer once they have completed that action that is valuable to your site. Common mistakes have been placing the codes on the form page rather than the pages following or even placing the code on the home page! Data from mis-placed codes can be lead to a false impression of success and often waste money and time.
Once the code is placed it is recommended that it is tested. To ensure you can trigger the conversion code the site would need to be accesses via one of the pay per click ads. Once conversion start showing in your PPC accounts, you can be confident the tracking is working.
Tracking the conversions is important as it can be an identifier as to how successful your campaigns are, but conversion tracking can be used as a tool to improve your campaigns performance and overall return on investment (ROI). From Campaign to keyword level changes can be made to increase the likelihood of conversion and more conversions for your budget spend. Either increasing converting areas or reducing areas of spend with little or no conversions. As data build and an understanding of the conversion process is reached, pay per click campaigns are sure to bring in better and better results.
Related posts:
- Importance of Tracking in PPC
One of the most important areas to consider when beginning your pay per click(ppc) campaign is how/what you need to track. Traffic will be landing on your website and you need to be able to view the habits and patterns that people create when navigating around your website. So many... - Get Tracking Your PPC Campaigns
One of the top advantages to using pay per click rather than the more traditional methods of advertising like direct mail or TV advertising is the transparency of its success. You can easily track and monitor your PPC campaigns via a range of metrics so that you can be sure... - PPC and The Importance Of Conversion Tracking
Whilst it may seem fundamental to some, conversion tracking is such a vital tool to Pay Per Click advertising that many people seem to overlook. Whether that's through lack of knowledge on what it does or lack of knowledge of how to implement it, is up to debate but conversion... - Volume versus Value of PPC Conversions
Conversions make or break a PPC (Pay-Per-Click) campaign and, for most advertisers, it is what PPC is all about. Although PPC can be good for brand building (i.e. with content network campaigns and banner/image ads), the ultimate aim for a company's PPC campaign is conversions, whether that be an online... - PPC Glossary Terms: Conversion
Measuring the performance of a PPC campaign is an essential step and as well as considering the level of CTR, or Click Through Rate, you should consider the conversion rate of the resulting traffic. While factors other than your actual PPC campaign can combine to determine the conversion rate of...
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Wednesday, August 6th, 2008 at 7:18 am. You can follow any responses to this entry through the RSS feed.
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
