Pay Per Click (PPC) Management
Lazy Landing Pages on Pay Per Click
(No Ratings Yet)Filed under: Pay Per Click (PPC) Management by Mike @ 10:56 am
In my eyes the most important part of any Adwords pay per click campaign is the building of the account. The more research that you carry out the better the pay per click campaign is going to be, there is no room for being lazy on an account.
One aspect of Google which I don’t see as a benefit to the campaign is 'keyword destination URLs'. This allows the advertiser to allocate a specific URL to a keyword and this will overwrite the existing landing page on the ad text being served. The idea being that this landing page will now be more relevant to the keyword that has been searched.
In my eyes, there should be no need to have keyword destination URL’s in your pay per click campaign. Relevancy is the biggest single factor when building a pay per click campaign and the split of the ad groups needs to reflect this.
If within a specific ad groups you believe that different keywords require different landing pages to achieve greater relevancy then I would recommend splitting them out into further ad groups and have more specific ad text for these groups. This is going to give you far better quality score across the account and help you drive down your CPC’s.
Being able to understand how to maximise you pay per click budget by driving down CPC’s is so important. This is where the experts come in, Click Consult are a leading Pay per Click (PPC) Management Company with over 25 years combined PPC Management experience. Contact us for more information by calling 0845 205 0292.
Related posts:
- What is Google Quality Score? – The Debate Rages On
In his latest groundbreaking study to rock the PPC (Pay Per Click) world, Hazelhurst (2008) had the audacity to go one-on-one/mano-a-mano with the biggest company in the world today by market capitalisation – Google. At the heart of his polemic against the internet giant is the secret sauce of PPC... - Pay per Click – ‘Pyramid of Relevancy’
In previous blogs, I have talked about the different areas within Pay per click which are identified while going over a new client's briefs. Importance of effective landing pages, in depth research of negatives keywords and even effective allocation of budgets. Today I would like to write about, what I... - PPC’s Lazy Landing Pages Part II
Last week I was discussing the merits of keyword destination URL's within your pay per click campaign. I am of the opinion that dynamic keyword insertion falls under the same bracket, being useful in lazy pay per click. Now I know this sounds like a bold statement. The key to... - Google Quality Score – Myth buster, Save 20% on your CPCs
There are many of my clients who have a great deal of cynicism when it comes to Google quality score and the impacts it can have on a pay per click campaign. There are even a few people around our office who have moments of doubt planted in their mind.... - How to get the Pay Per Click Edge
Over the past few weeks a number of my clients have been asking me about ways to discover what pay per click keywords their competitors are bidding on. There are sites out there which offer you the chance to do exactly that. They say that discovering what keywords your competitors...
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Friday, October 3rd, 2008 at 10:56 am. You can follow any responses to this entry through the RSS feed.
Responses to “Lazy Landing Pages on Pay Per Click”
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign email lists Email Marketing email marketing campaign email newsletter email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click campaign PPC PPC ads ppc advertising PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) SEO SEO campaign SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Recent Posts
Finding A Standard Format For PRs
More Ways To Get One Way Links
Getting A Winning Quality Score
Accessibility Matters In Web Development
Blog Categories
Blog Archives
Relevancy is one of the most important factors in PPC campaign of your site. Content of your site should be more relevant to ad that is created for PPC campaign.
To make more effective and relevant title and description for your site you should use Google ad word and must create an account to take more benefit of these facilities.
Leading page of your site that is used for PPC also plays very important role in successful PPC. You should try to make your leading page in such a way that user can get desired information about your product or company quickly.
You should try to take help of good company for your PPC at low budget because it is possible to take more benefit at low investment by using low PPC.
To make more ad for different page according to page content which is helpful to down your CPC rate and give better quality for your PPC campaign.
[...] Don’t have your Home page for all your landing pages – The landing page should be designed to make sale/conversion, it needs to be specific to the ad [...]