Pay Per Click (PPC) Management
Get Rich Quick with PPC and the Cadbury’s Gorilla
(3 votes, average: 5.00 out of 5)Filed under: Pay Per Click (PPC) Management by Dan @ 1:37 pm
Get Rich Quick with PPC and the Cadbury's Gorilla
The song “In The Air Tonight” by Phil Collins was originally released in 1981, but, thanks to that advert (which has nothing at all to do with chocolate!), the 26 year old song recently entered the iTunes top 10 downloaded songs. After many, many weeks, it still remains in the top 20. The secret of the songs success is no secret: Wildfire word of mouth catapulted the old song from the obscurity of Phil Collin's back catalogue to sales that many current and heavily marketed artists would drool over.
What's even more interesting about a bloke in a monkey suit playing drums is this: On Google.co.uk, the following 9 keywords…
Cabury's gorilla
Caburys gorilla
Cadbury's gorilla
Cadbury's monkey
Cadburys gorilla
Cadburys monkey
Gorilla drums
In the air gorilla
In the air tonight gorilla
… were searched for 21,500 times in October, 2007.
So, who wants to get rich quick with the drum playing gorilla and PPC (Pay Per Click) advertising? I’ll give you the keys to the kingdom, but I want half. What you need to make your fortune is this:
- Any old credit card.
- A Word document that appears to be a reasonably authentic looking certificate. Take your time to carefully write the certificate’s text with a font like this: Authentic, Verifiable Certificate. Copy ‘n’ paste any images of gold ribbons from the internet to make it look more realistic.
- 21,500 photocopies of this document @ around 3p each (or maybe less if you can win a concession for a huge, bulk photocopying order!).
- A shrewd, elementary website with a basic PayPal checkout facility, perhaps.
Create your simple Google campaign with its handful of monkey drumming keywords and ad text that screams:
“Buy An Authentic Certificate That Reveals/Unmasks You To Be Drum-Playing Cadbury’s Gorilla! Great Gift Idea, Buy Online Now”.
Use the credit card to fund the campaign (which should take about 15 minutes to build) with about £100 – £250 (average cost per click for the above 9 keywords was less than 5p).
Finally, set the campaign live — if the novelty value of a funny TV advert can sell chocolate bars and make Phil Collins hip again, surely it can convince people to spend £9.99 (or even £19.99??? if you were feeling adventurous) on a photocopied piece of paper … Ahem, ‘authentic certificate.’
Hmmm, and lets say there is a healthy 10% CTR and a modest 5% conversion rate for those 21,500 searches. Who wants to do the sums and tell me how much profit we could make? Answers in the comments section below, please!
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