Pay Per Click (PPC) Management
Coming soon to a PPC campaign near you…Automatic Matching!
(No Ratings Yet)Filed under: Pay Per Click (PPC) Management by Nathan @ 10:46 am
The latest Pay-Per-Click (PPC) beta to be rolled out by Google is Automatic Matching. On June 3rd 2008, your PPC campaign will be automatically opted into this feature….so what's it all about?
Automatic matching is designed to show your ads for keywords you may have missed. Google scans ads, keywords, and landing pages and takes it upon itself to display your ads for (what it deems) relevant search terms that you didn't include in your keyword list. This works in the same was as Google's keyword tool, whereby you can now enter a website URL and the keyword tool will analyse the website to produce a keyword list.
In the keyword tab of your ad groups, you will see an “Automatic Matching Total” – and the CTR, CPC, conversion etc data associated with these mysterious keywords. At this moment in time, you cannot see data for individual 'Automatic Matching' keywords in the interface (although you can run a Search Query report).
From a personal point of view, my initial reaction to this beta was annoyance. Google already overrides me as a PPC Account Manager when it shows 'Ghost Ads' (see: http://www.clickconsult.co.uk/PPCBlog/ppc-strategies/introducing-googles-ghost-ads.html) instead of the specific ads I created for an ad group. Now Google is overriding me again by getting clicks for God knows what keywords. Of course, if I see lots of cheap conversions when I check the ‘Automatic Matching Total’ of my clients accounts, I will be more than happy to take credit for it!
Related posts:
- Oi, Google! Leave my PPC Campaign Alone!
Do Google interfere with Pay-Per-Click (PPC) campaigns too much? Recently we had Automatic Matching, where Google takes it upon itself to show your ads for keywords not in your keyword list. We also have the three optimisers: 1) the 'CPA Optimiser' (Google alter your bids in order to achieve your... - PPC, Credit Crunch and Automatic Matching
PPC campaign can be a costly adventure especially in light of the latest credit crunch when the markets are quieter than ever and consumers' spending is going down. Tough environment means lower profits for both Google and advertisers and at least one of them had to come up with an... - Introducing Google’s Ghost Ads
For anyone with a large Google PPC (Pay-Per-Click) campaign, you may have gone to a lot of time and effort to split out and break down your ad groups as much as possible. Having just one common keyword theme in your ad group (for example, used books, cheap used books,... - PPC Keyword Research on Google: useful or annoying!?
Google recently made a few “changes” to its AdWords Keyword Research Tool to make it more users friendly and informative. But did it work? There are some significant improvements in historical data forecasting, including: - Estimated PPC Ad Position - Estimated Average CPC - Advertiser Competition - Search Volume for... - 7 Budget Saving Tips for your PPC Campaign
You can't always afford all the keywords you want in your Pay-Per-Click (PPC) campaign. Or maybe you want to reduce your PPC spend, as you tighten your belt during these tough economic conditions. Whatever the reason, it is not uncommon to for a 'Campaign Budget Alert' to pop up in...
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Tuesday, June 17th, 2008 at 10:46 am. You can follow any responses to this entry through the RSS feed.
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign email lists Email Marketing email marketing campaign email newsletter email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click campaign PPC PPC ads ppc advertising PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) SEO SEO campaign SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Recent Posts
Finding A Standard Format For PRs
More Ways To Get One Way Links
Getting A Winning Quality Score
Accessibility Matters In Web Development
Blog Categories
Blog Archives
