Pay Per Click (PPC) Management
Christmas PPC – get ready Folks!
(No Ratings Yet)Filed under: Pay Per Click (PPC) Management by Alan @ 12:37 pm
That's right, Christmas, again, already! Although this will be most peoples reaction as we are not even into October yet your PPC campaigns are still likely to be affected soon, if not already. Anyone in retail knows how important the Christmas period is, you don't need me to tell you that more money is spend in these 3 months than the rest of the year added together. However I will tell you that well managed PPC campaigns will help make sure that online retailers get a fair share of the cash that consumers throw around during this period.
A few areas in your PPC that you may wish to look at are; covering all potential presents and seasonal products, being prepared to increase max bids when new competition joins in (often in November), creating seasonal ads and keywords to ensure you cover all sources of relevant traffic and finally make sure your monthly& daily budgets don’t run out at the worst time as traffic surges.
Remember Christmas doesn't just affect retails; B2B sales can fall during this time when many offices are empty and employees are on holiday. Christmas will have an affect on almost all buying behaviour so make sure your PPC and other marketing is up to scratch. Take advantage of workers being at home, having free and often being in a better mood. PPC is proven to show the quickest ROI so should be utilised whenever possible.
On a different note, I personally believe that this Christmas will be the make or break of our economy. A huge Christmas cash injection will go a long way to resurrecting our economy but if consumers decide to save this year then we may see the real recession that some people think is looming. So online advertisers get your PPC campaigns up to speed to make sure it will be a merry Christmas and happy new year for everyone.
Related posts:
- A ‘Pay Per Click’ Christmas
In the run up to Christmas, many of our clients at Click Consult ask us about what the level of activity should be on their accounts over the festive period. The question is: To Pause or Not To Pause? Although it wouldn't have too much of a bad affect on... - Christmas is Coming – PPC is getting Fat
We are now well into November and Christmas is coming fast. For a PPC Campaign Manager this is a very busy time as online searches increase in the gifts section of the retail market. With a 50% increase in people buying their gifts online from 2006 – 2007 Click Consult... - Benefit From Holiday Success All Year Round
When assessing seasonal campaigns, there are certain questions that you should ask yourself and certain elements that need to be evaluated on your pay per click campaigns. Impressions During a holiday period did you get more impressions for your keywords than you normally would? Did the impressions apply to your... - How do I get Successful PPC at Christmas?
Truth is, PPC should be successful all year round. Depending on seasonal trends which are dependant upon the industry you work in, sales or enquiries will be in proportion to the amount of money that is used in the advertising throughout the year. But there are fundamentals that advertisers need... - Buy Today’s Christmas Gifts at Tomorrow’s Prices
Today's global economic environment seems to be very unstable especially on the back ground of various natural disasters, US presidential elections and military conflicts. Consumer's spending is plunging down, while taxes and cost of living are climbing up faster than the wildest dream. Hence, thinking of Christmas, the greatest holiday...
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