Pay Per Click (PPC) Management
Christmas is Coming – PPC is getting Fat
(No Ratings Yet)Filed under: Pay Per Click (PPC) Management by @ 12:26 pm
We are now well into November and Christmas is coming fast. For a PPC Campaign Manager this is a very busy time as online searches increase in the gifts section of the retail market.
With a 50% increase in people buying their gifts online from 2006 – 2007 Click Consult expect similar figures this year. Google have already told us that two out of every three people are more likely to shop online for their Christmas presents this year. A staggering 86% say they will research prices on the Internet before buying in store, this makes having an effective PPC strategy (and overall integrated online marketing strategy) more important than ever this year.
PPC as we know is charged on a cost per click basis so we want to eliminate those people who are simply clicking through for price comparison reasons and turn them into buyers, therefore maximising the ROI of our clients PPC campaigns.
A well designed website with effective landing pages and a level of trust attached to it is more likely to get consumers to part with their hard earned cash. You can eliminate unwanted 'comparison shopper' clicks by including prices in your Ad Text. This should go a long way to ensuring people who do then click through on your Ads are genuinely interested in making a purchase from you.
It is also important to have your Christmas based campaigns running as early as possible so that in the months of October and November when CPC's aren’t being driven up as advertisers jostle for position you will get people clicking through and doing their research. If your prices are competitive and your offers compelling then customers will return and purchase in December, usually through cheaper brand terms or even natural listings.
Click Consult have had out Christmas strategies in place since October. Have your PPC agency done the same or will your Christmas sales figures mean you will be looking for a PPC agency with over 25 years experience of search and online marketing come January?
Related posts:
- Christmas PPC – get ready Folks!
That's right, Christmas, again, already! Although this will be most peoples reaction as we are not even into October yet your PPC campaigns are still likely to be affected soon, if not already. Anyone in retail knows how important the Christmas period is, you don't need me to tell you... - How do I get Successful PPC at Christmas?
Truth is, PPC should be successful all year round. Depending on seasonal trends which are dependant upon the industry you work in, sales or enquiries will be in proportion to the amount of money that is used in the advertising throughout the year. But there are fundamentals that advertisers need... - Googlecrunch – Fears of a slide in Profitability
A few announcements of the past month have lead to a huge drop in Google's share prices. Since the start of the year, over 30% has been knocked off the share prices. Does this point to the first stumble of a falling giant or a change in the movement in... - How to succeed with Online Marketing in the Credit Crunch
It is a rocky time at the moment for businesses and banks in particular and it is affecting PPC in a different way than expected. With Halifax being bought out, Lehman Brothers collapsing, Fanny Mae, Freddie Mac, and also XL recently it is a wonder who is going to be... - A ‘Pay Per Click’ Christmas
In the run up to Christmas, many of our clients at Click Consult ask us about what the level of activity should be on their accounts over the festive period. The question is: To Pause or Not To Pause? Although it wouldn't have too much of a bad affect on...
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Thursday, November 20th, 2008 at 12:26 pm. You can follow any responses to this entry through the RSS feed.
Responses to “Christmas is Coming – PPC is getting Fat”
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
I always support the CPC pattern of PPC campaign because it helps the white hat SEO.
I am ready to cash my X-mas opportunity with PPC