Pay Per Click (PPC) Management
3 Click Consult tips for PPC Landing Pages
(No Ratings Yet)Filed under: Pay Per Click (PPC) Management by Alan @ 8:40 am
When building PPC campaign I usually spend most of my time getting the campaign structure right to gain a high quality score. Having ad groups that are heavily themed with maximum similarities between keywords and ads will produce a better quality score. However landing pages can affect quality score just as much and can arguable affect the success of your campaign more.
A PPC landing page must also fit into the theme of the ad group to positively affect quality score. Having the same keywords repeated in the ad text and on the landing page title and content will improve quality score. My statement that a quality landing page could be more important to the success of a PPC campaign has 3 main arguments:
1. A user who searches for a specific product that is also a PPC campaign keyword will click an ad that is highly related to the product they searched for. A website homepage or another unrelated page will probably incur a bounce in this case because it will have little relevance to the actual keyword the user searched for. The user will go back to the search page to find another website that has more relevant content.
2. The more calls to action/conversion the landing page has the more likely a user is to convert. These can be links to purchase, request information, download or fill in a contact form. A landing page relevant to the search query and ad with lots of calls to action will produce a lower CPA and higher conversion rate.
3. Time is money! A user will want to find what they are searching for as quickly as possible. Therefore providing a landing page that shows the user exactly what they are looking for will be more successful than a different landing page that requires the user to navigate to another page within the website.
In some cases having a homepage as a landing page for all of your ad groups may be the best option, but in many cases it is just being lazy. To get the most out of a PPC campaign the landing page for each ad group needs to be targeted to the keywords and ads in that ad group with relevant content and calls to action.
Related posts:
- Getting A Winning Quality Score
Higher click through rates tend to go hand-in-hand with higher quality scores on PPC accounts. If you are looking for ways to drive your quality score higher, there are some simple steps you can take: Keep your PPC Account Some people may advise ditching an account if it’s not performing... - The link between landing page load speed and quality score on PPC
News that Google have added another factor into the way they work out their quality score is sure to provide new challenges to those of us within the Pay Per Click industry. Google announced in March that they would now be assessing the time taken for a user to arrive... - 6 Top Tips to Avoid a PPC Credit Crunch
As the pay-per-click (PPC) market grows and becomes more competitive it also becomes more expensive to obtain high position. It has been quoted by some that inflation is making the PPC marketing channel too expensive and that PPC inflation is killing online profits. Positions are calculated on Google by the... - Correct PPC and Ad Group Structure
I have seen lots of PPC blogs on the web that include tips on improving your PPC campaign, quality score or reducing CPC & CPA. Almost all of them mention that you should structure your campaign into highly targeted or themed ad groups. However most do not make it clear... - What is Google Quality Score? – The Debate Rages On
In his latest groundbreaking study to rock the PPC (Pay Per Click) world, Hazelhurst (2008) had the audacity to go one-on-one/mano-a-mano with the biggest company in the world today by market capitalisation – Google. At the heart of his polemic against the internet giant is the secret sauce of PPC...
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Monday, September 29th, 2008 at 8:40 am. You can follow any responses to this entry through the RSS feed.
Responses to “3 Click Consult tips for PPC Landing Pages”
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
For a successful PPC campaign, having relevant keywords is a very important factor. Also, your leading page should be more relevant to your ad as possible.
Your site content should be more relevant to your PPC campaign so that the user can get desired information through your PPC ad and keyword.
You should create your site in such a way that the user can get the desired information from your site in the least possible time.
Page of your site which is selected for the PPC campaign should contain a form or a download option so that you can take benefit at a lower CPA.
If your leading page is different to your ad created for the PPC, then the chances increase that user can divert from your site to another site.