About Pay Per Click (PPC)
Pay Per Click Landing Page Optimisation
(No Ratings Yet)Filed under: About Pay Per Click (PPC) by Laura @ 9:10 am
A well designed website will undoubtedly increase your conversion rates and sales. Professional designs instill trust and create credibility with users. Website design and the relevant use of landing pages can play a big part in creating successful PPC campaigns.
By optimizing PPC landing pages you can significantly increase your Quality Score which in turn will improve your ad position for a lesser cost. In addition it can quickly convert more people that use your website.
Here are some tips for improving your lead generation:
Call to Actions
By adding a Call to Action or button and positioning it in a noticeable way on the PPC landing pages, you are more likely to get conversions. You have to tell users what you want from them – don’t assume they will know what to do themselves.
Minimal Navigation
Good PPC landing pages do not distract users. Take away the left, right or top navigation from the PPC landing pages. Keep it simple with your company logo at the top of the page with a link to the homepage.
State All Important Information Clearly
People who are searching for a service can be in a hurry. Make sure that they can find all the information they need within the first five seconds. If they can’t they are likely to go elsewhere.
Easy to Scan Text
Use copy that is concise and to the point. Don’t be tempted to fill your PPC landing pages with reams of industry language. Users need to find information quickly so break up copy into bite-size chunks of information or bullet points.
At Click Consult we can help you to develop profitable PPC campaigns. Contact us to find out more.
Related posts:
- 3 Click Consult tips for PPC Landing Pages
When building PPC campaign I usually spend most of my time getting the campaign structure right to gain a high quality score. Having ad groups that are heavily themed with maximum similarities between keywords and ads will produce a better quality score. However landing pages can affect quality score just... - The Importance of Effective Landing pages
It would be an easy solution for all advertisers who use paid search to send user's through onto their homepage. It is poor practice to link to the homepage if the item that was mentioned in the ad isn't on there. If we have to make the user search around... - Conversion is the goal of all PPC campaigns
For a PPC campaign to be effective it takes a lot of effort. There is market research that must be done as well as keyword research. Then, there is the analysis of your competition. During your PPC campaign you will have to manage and monitor it to gain the best... - Making Your Landing Pages Work for You
There are many ways to increase conversions and sales when running pay per click campaigns, but by making some simple changes to the PPC landing pages you will see some dramatic performance improvements. Follow these guidelines to instantly make your PPC account work harder for you: Fast Loading Your Quality... - Google Quality Score
Google today announced a new addition the quality score algorithm, load time of landing page will now be taken into account. 'Load time' refers to the amount of time it takes for a user to arrive at your functional landing page after clicking your ad. There is some time though...
Tags: Internet Marketing, landing pages, online advertising, Pay Per Click (PPC), pay per click advertising, pay per click campaign, pay per click landing pages, PPC
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This entry was posted on Friday, December 18th, 2009 at 9:10 am. You can follow any responses to this entry through the RSS feed.
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